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Search Engine Optimization

Top 10 Important SEO Guides for Marketers

10 Important Guides for Marketers copy

In today’s competitive market, investing in organic Search Engine Optimization (SEO)is very important and you  need to have an SEO strategy in place,  if you are interested in succeeding in terms of online marketing.

Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

SEO is one of the single most important components of any organization’s branding efforts and online presence. If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.

Search Engine Optimization (SEO) increases the amount of visitors to a site by getting a high rank in the search engine results page. It ensures the accessibility of the site and improves the chances that the site will be found by the search engine.

For different search engines, different factors are important and to conquer more than one of them is really a hard nut to crack unless you optimize carefully.

Thus without understanding all the aspects of SEO, it is difficult to drive traffic to your site. To help you out, there are some guides which will give you a clear idea about how to approach search engine optimization.

  1. Search Engine Optimization Starter Guide-Google

This guide was initially created to help teams within Google. However, later it was considered useful to webmasters that are new to the topic of search engine optimization and also want to improve their sites’ interaction with users as well as search engine. The guide will help you understand the best practices to make it easier for the search engine to understand your content. Download this guide.


  1. SEO: The Free Beginners Guide from Moz


This guide gives you an insightful knowledge of the most effective practices of search engine optimization. This guide presents comprehensive information on SEO. It is an in-depth tutorial on all the aspects of search engine optimization. It shows the fundamental strategies which are going turn your website into a search engine friendly one.  Check out this guide here.


  1. The SEO Guide to Getting Started with Google Webmaster Tools


John E Lincoln, in this guide, says that webmaster tools is a powerful confederate but in the wrong hand, it may create problem for your search engine optimization.  The guide tells you how to utilize webmaster tools fully.  Learn more.


  1. The Advanced Guide to SEO- Quick Sprout


Neil Patel and Sujan Patel give their reader the most extensive and in-depth guidelines. On advanced SEO techniques.  All the tactics and immediately actionable things are incorporated in this guide to help you improve the rankings, performance and traffic of your website. Those who have read the previous guides by the same writers and still want to enhance their knowledge on SEO can find this guide really useful. Check this out here.


  1. The Guide for Marketplaces and eCommerce Site


This guide is here to give you some tips to face the challenges marketplaces and ecommerce sites, which have list of item and products. In the beginning of the guide, Eran Galperin has defined all the important terms used in the article to maintain clarity. Although, it is abroad area he has tried to focus on the parts which are which are the features of their site. To read this guide, click here.


  1. The Complete Beginners Guide to SEO-Buffer Blog


This guide tells us what SEO is, how it works, what factors affect the search, and the kind of changes we can make to improve our search engine optimization. This guide is going to help you in understanding the pros and cons of SEO. Check out this guide.


  1. Learning SEO from The Experts


This eBook amalgamates the experts’ observations on best ideas and practices on SEO. The guide emphasizes the fact that the consumer searching landscape has changed and today search engine is the best resource for people who are looking for a product or service. Traditional search methods are replaced by Search Engine. Thus it is important to change the way your company gets found and this book with the help of the experts in this field promises to do so. To download the book, click here.


  1. The Definitive Guide to SEO in 2014-Forbes


In this guide, the author discusses the best practices related to SEO industry. The topics covered in this article, are keyword search, on-page SEO, mobile SEO, Google Authorship, link-building and content strategy. Check out the guide.


  1. The Bloggers Guide to SEO- by Aaron and Giovanna Wall


This guide tells you how to do SEO for a blog. It is available in several languages and you have the liberty to choose yours while reading this article. It tells you how blog SEO is different from SEO for other websites and other topics related to the field, such as, writing clear and compelling headlines, optimizing site structure, web analytics, etc. Learn more.


  1. The Inbound Marketers Guide to SEO and PPC- Marketo


This guide says that to uplift your placement within search engine requires an amalgamated knowledge of math, art, science and creativity. To acquire the inbound traffic to your site you need SEO and Pay-Per-Click (PPC) campaigns. This guide will tell you how to optimize your SEO and PPC for inbound marketing. Download the guide.

The beginners might find SEO difficult and find it hard when it comes to uplift their site’s ranking. They must know all the nuances of search engines, and the guides suggested above are meant for them. The observations and suggestions from the experts are really useful to achieve best SEO ranking.


What’s your take on  these SEO guides discussed here? Will referencing these resources help you drive customers to  your business?

You can also take help from an Inbound Marketing Agency to  implement  SEO for your business.

If we missed including  something that you think is crucial? Leave your comments or questions in the box below!


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