Your success with B2B marketing strategies is not possible without proper planning and a road map.
Random acts of marketing sprinkled with spurts of short-term activity won’t bring success to your business. Rather you need an extensive suite of B2B marketing strategies designed to increase the number of qualified leads to your business and build lasting relationships with your audience.
Your marketing team today requires a new mental map to navigate a constantly changing landscape. The B2B marketers need to be well-versed in devising strategies and executing them to catch today’s customers, who are more informed, connected, and empowered than ever.
And, that’s why today’s marketers regularly delve into lots and lots of marketing blogs offering strategic insights.
Helping you separate wheat from chaff, we’ve identified top 18 blogs to help you improve your strategy and give you the thrust to create well-sketched B2B marketing strategies road map.
We assure you all marketers whether you are engaged in content marketing, email marketing, digital advertising, lead generation, public relations, or all of the above, following marketing blogs can help you glean insights you are looking for.
So read through the list of marketing blogs, which are ranked in an alphabetic order. Truly Awesome!
1. B2B-Marketing, Advertising Age
B2B from Advertising Age covers engaging articles on marketing strategies and various marketing topics. It offers rich content including white papers, e-newsletters, research, webinars, and scheduled events. It also acts as a platform for marketing community, where marketers of all kinds can learn from one another and be inspired by each other.
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B2B Marketing is a great for business marketers. Its coverage of B2B marketing news, blogs, research and reports, events and training as well help marketers make more informed decisions, develop professionally, connect to others and open new business opportunities.
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B2B Marketing Insider is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and customer loyalty. This blog focuses on emerging business and marketing strategy topics such as content marketing, lead generation, search marketing, digital media, and social media strategies that are working for today’s B2B marketing leaders.
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4. Chief Marketing Technologist Blog
Chiefmartec by Scott Brinker is a blog that sets a technology vision for marketing strategy. The blog focuses on marketing technology and how that’s changing marketing strategy, management and engagement. This is a thoughtful, well-designed blog for interesting analysis of marketing topics you should be concerned with.
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The blog covers excellent social media & content marketing content. This blog tries to provide solutions to your complex social media, content marketing and broader digital marketing challenges. The content quality here is top notch!
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6. Content Marketing Institute
Naturally as the name suggests, the blog focuses on content marketing topics. This blog is excellent for anyone trying to learn more about inbound marketing more particularly from content marketing perspective. The site is full of practical, how-to guides, whitepapers, research & reports, eBooks and other helpful resources; you’ll also find insight and advice from the experts, latest news, information, and advances that are moving the industry forward.
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7. Copyblogger
This blog is about using copywriting and social media for online marketing. Here, you’ll learn practical tips that you can execute right away in your copyrighting, storytelling, content marketing and marketing communication. We assure you’ll walk away with something you can actually do to be a better content marketer.
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Leveraging both strategic and tactical expertise, Heinz Marketing’s blog, Matt on Marketing, focuses on demand generation, sales strategy, sales process improvement, customer loyalty and more. This blog brings at one place B2B Marketing and Sales Alignment. You’ll enjoy posts punctuated with great business insights that’ll make you a better inbound marketer.
