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AppsFlyer offers an anti-fraud solution, i.e., Protect360, and it protects the app creators and marketers with fraud protection before, during, and after its installation. With the help of AppsFlyer’s unique database scale, biometric behavioral analysis, and machine learning, the marketers receive high-level protection against any kind of mobile fraud. Apart from that, In-app and CPA protection, custom validation rules, fraud detection ensure that your budget remains safe.


  • Account Alerts
  • IP Address Monitoring
  • Risk Assessment
  • Activity Monitoring
  • IP Blocking
  • Time on Site Tracking
  • A/B Testing
  • Account Alerts
  • Activity Monitoring
  • Attribution Modeling
  • Audience Segmentation
  • Campaign Tracking
  • Channel Attribution
  • Cohort Analysis
  • Contextual Targeting
  • Cross-Channel Attribution
  • Customer Journey Mapping
  • Deep Linking
  • GDPR Compliance
  • IP Blocking
  • In-App Events Tracking
  • Location-Based Marketing
  • Multi-Touch Attribution
  • ROI Tracking
  • Retention Tracking
  • Revenue Tracking
  • Text Messaging
  • Time on Site Tracking
  • Uninstall Tracking
  • Website Analytics
  • Reports and Dashboards
  • API / Integrations
  • Performance and Reliability
  • User, Role, and Access Management
  • Custom Event Tracking
  • Real-Time Insights
  • Attribution
  • Dashboard


  • Deployment: Cloud Based, Web Based, SaaS Based, iPhone / iPad, Android


  • In Person
  • Live Online
  • Webinars
  • Documentation

AppsFlyer Users

Available Support

  • Email
  • Phone
  • Live Support

Language Support

  • English

Company Details

  • Company Name: AppsFlyer

  • Headquarter: United States

  • Full Address:


I’m able to build incredible reports using filtering and segmentation – I can use segments and audiences I build for better advertising – I can get real ROI data all through AppsFlyer

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Data visualization is certainly a plus in AppsFlyer. Once you’re able to understand the difference across all the reports is easy to rapidly mine insights about traffic quality, deployment issues

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Measure every event and customer behavior in the app for every campaign, with maximum details to decide if it reached my goals or not. Also the fraud control help you prevent from bad traffic sources.

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Very easy to implement. Acurate data collection from advertising sources. Great one link options that actually let you adjust and change everything you need.

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I think the interface must be more attractive and I don’t see any option to add Linkedin campaigns so if Appsflyer include the LinkedIn campaign option it would be better

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