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The Qualtrics CustomerXM (CX) is the most agile platform for customer loyalty improvement. It allows companies to respond, monitor, and bring improvements in all steps of the customer journey. They can also incorporate customer feedback in every decision.

Alongside the flexible role-based dashboards, full CRM integration, dynamin case management gives you the power to provide a superior customer experience.


Qualtrics CustomerXM


  • 360 Degree Feedback
  • Activity Tracking
  • Anonymous Feedback
  • Artwork Management
  • Campaign Management
  • Case Management
  • Change Management
  • Churn Management
  • Communication Management
  • Complaint Management
  • Complaint Monitoring
  • CRM
  • Customer Complaint Tracking
  • Customer Segmentation
  • Dashboard


  • Deployment: Cloud Based, Web Based, SaaS Based, Installed - Mac, Installed - Windows, iPhone / iPad, Android


  • In Person
  • Live Online
  • Webinars
  • Documentation

Qualtrics CustomerXM Users

Available Support

  • Email
  • Phone
  • Live Support

Language Support

  • English

Company Details

  • Company Name: Qualtrics

  • Headquarter: United States

  • Full Address:


Customer Service turns out to be a huge part of any user experience, but as a Brand Administrator, I was always getting requests from people in my organization about Qualtrics. I always found them to be readily available and willing to field whatever crazy request I was asking about. There are several high-quality survey and analytics tools on the market, but Qualtrics has really set itself apart by investing heavily into it’s customer experience resources (physical, digital, and human) to round out a solid overall experience.

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Qualtrics customer experience is a great survey to measure customer satisfaction using the online survey tool. It is very flexible and very functional with a very user friendly layout to help build better surveys for customers and participants. Building surveys is painless and requires minimum knowledge. It is easy to create surveys using the drag and drop option with many features which help you select the question type. In one of the projects that I recently completed I was able to use the semantic differential scale function for understanding how people evaluate a new product concept on its strength and weakness. Other scales are also accessible for other question types. In another project that I completed I did use nominal scale for dichotomous questions, ordinal scale for rank order questions, and likert scale for likeliness questions. It was great experience having so many features available to customize in Qualtrics. Qualtrics allows you to create and store surveys. When you store surveys you can actually store the whole survey as well as store individual sections, blocks, and questions. It is very easy to replicate the sections and blocks from one survey to other. Surveys can be shared between different projects. At my workplace we maintain a shared library with survey templates and we also maintain a personal library for current and former projects. Overall building, storing, and recreating surveys is great feature of qualtrics customer experience.

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Overall really good product to utilize when collecting various kinds of data!


What I like most about this software is it is a good product to use if you are collecting data. All of the information can be saved in one location with different methods (e.g., multiple survey’s with one link, multiple choice or fill in the blank). It is easy to enter in all the information; however, it can be time consuming since you are building it yourself.


What I liked least about this software is it is not as intuitive to find the data to review the information. Additionally, the dates and times don’t always match up to when the individual entered the information (this may be due to computers rather than the software).

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Overall, Qualtrics is a great tool for students and employees to use, gather and analyze data.


Qualtrics allows customers to create surveys, keep track of replies and use a variety of templates. The summary reports and filtering are also beneficial as they do most of the analysis work for you!


In order to get more extensive features and types of survey questions you will need a paid subscription to Qualtrics.

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