In digital marketing, businesses target their existing and new customers through digital channels. Some of the prominent digital channels include Facebook, Twitter, Instagram, LinkedIn and other social media channels, websites, mobile apps, email etc. In order to run an effective digital marketing, companies need best digital marketing software tools.
With the help of a good digital marketing software/tool, businesses can gather valuable insights into audience behaviors. Such tools also open the door to other innovative methods which can be more effective in customer engagement than the existing ones.
Here we have listed 30 best digital marketing software tools for business of all sizes.
Sprout Social is a cloud-based social media management solution that caters to businesses of all sizes and helps them to manage their audience interactions and marketing routines. Key features include automated publishing, conversation tracking, social content management, social media analytics and more.
The solution features a “Smart Inbox,” which combines the social media interactions from different social media websites. It helps users manage interactions by turning messages into tasks, assigning them to specific people and allowing team members collaborate on the assigned tasks. Sprout Social’s social media publishing functionality automates the process of scheduling social media content and managing content approval for the content before publishing.
Sprout Social offers services on a monthly subscription basis that includes support via phone, email and other online resources.
Woobox is a social engagement platform that emphasizes interactive content. The platform is perhaps best known as a turnkey solution for running social giveaways and competitions, Instagram contests in particular. From curating #hashtag entries to selecting winners at random, WooBox takes much of the legwork out of running a contest or giveaway via social.
Woopra is a cloud-based customer analytics solution which helps small to midsize companies manage customer behavior through multiple touch points such as help desk, email and live chat. Woopra tracks and monitors usage across product, website and mobile applications.
Advanced analytics reporting of Woopra comprise real-time automation, customer journey analytics and trends by consolidating data. Woopra includes key features such as live KPI dashboards, real-time notifications, funnel reports, real-time segment updates and retention reports.
The software provides an iOS mobile application which sends real-time reminders to users when customers perform specific actions. Deployed on SaaS, Woopra can integrate with many third-party vendors such as Marketo, MailChimp, Salesforce, Segment and Intercom.
4. Screaming Frog
Screaming Frog SEO Spider is a website crawling tool designed to help businesses extract onsite data, audit SEO issues and analyze results in real-time. Features include duplicate page detection, site visualization, crawl scheduling, forms-based authentication, XML sitemap generation and reporting
The tool enables SEO professionals to crawl small or large websites, track broken links and server errors and export the source URLs to developers for correction. Digital marketers can analyze page title and meta descriptions, discover temporary and permanent redirects and detect blocked URLs through tag directives.
Screaming Frog SEO Spider integrates with various third-party platforms such as Google Analytics, Google Seach Console, PageSpeed and Link Metrics. It is available for free and on annual subscriptions and provides support via phone, email and documentation.
Moz is a SEO application that notifies organizations, on a weekly basis, regarding the status and overall health of the organization’s website and its content. Keyword search and ranking can be monitored and used to determine new advertising opportunities.
Through on-page optimization, Moz Pro can create actionable recommendations based on a website’s performance
Moz Pro also helps organizations track and keep an eye on competitors. Open Site Explorer is utilized by the application for competitor intelligence monitoring and tracking link metrics
Kapost is a cloud-based platform for managing content and campaigns. The solution assists users to share content within the organization. Key features include dashboard, custom reports and content collection.
Automated workflow allows users to assign tasks such as production, approval and publication and facilitates communication between members.
Kapost can also be integrated with other marketing automation tools, including Salesforce, Marketo, Eloqua and Pardot.
Optimizely is a cloud-based marketing solution that helps product teams test, modify and deploy customer-oriented digital experiences. The experimentation platform allows businesses to make data-driven decisions and implement personalization across websites, mobile applications and connected devices.
Key features of Optimizely include visual editor, platform security/compliance and customizable experiments such as multi-page, A/B testing and multivariate.
Optimizely integrates with various third-party software such as Google Analytics, Clicktale, Adobe Audience Manager. BlueKai, Demandbase, Krux, Lotame, Lytics, Relay42 and Tealium AudienceStream
Teamwork is a cloud-based project management solution that provides businesses functionalities to manage different operations of a project. Features include task lists, time tracking, file uploads and messages.
Teamwork’s project scheduling feature allows project managers to define project tasks, assign them to people and track in-progress assignments.
Dashboards provide visibility into project objectives, while project collaboration features enable communication through mobile devices so team members and project managers can oversee project execution remotely.
Teamwork can be integrated with applications such as FreshBooks, Dropbox, Google, Box and more. Services are offered on a monthly subscription basis that includes support via phone, email and FAQs.
Sitebulb is a desktop website crawler, that is much more than a crawler. It audits your website and produces actionable recommendations and beautiful visualizations. It will take your technical SEO audits to the next level, and save you time in the process.
It is best for, SEO consultants, agencies and freelancers as well as in-house SEO teams and solo practitioners. Dev development and design agencies also find it useful.
10. G Suite
G Suite is a suite of cloud computing, productivity and collaboration tools, software and products developed by Google, first launched on August 28, 2006 as Google Apps for Your Domain.
It can easily work on documents, spreadsheets, and slides across your devices, with or without internet. It can also work in a single document with teammates or people outside your company. You can see edits as others type, communicate through built-in chat, and ask questions in comments.
With this, you can keep all your work in one place with secure access from your computer, phone, or tablet. You can also quickly invite others to view, download, and collaborate on any file – no email attachment needed.
It also gives you an option to protect your company’s data with security options like 2-step verification and single-sign-on, and use endpoint management to keep your data safe in the case of a lost device or employee turnover.
11. ClickUp Software
ClickUp is a cloud-based collaboration and project management tool suitable for businesses of all sizes and industries. Features include communication and collaboration tools, task assignments and statuses, alerts and a task toolbar.
Users can assign comments and tasks to specific team members or groups of team members. Comments and tasks can be marked as resolved or in progress, or users can create custom statuses.
Users can configure notifications to be sent only for specific items. The mentions feature alerts users when another team member names them in a discussion, and comments can be edited after posting.
Support is offered over the phone and via email. Pricing is per month.
Calendly organizes appointments and meetings between businesses and clients, as well as individuals and their colleagues. It is developed to help users easily set their preferences of availability and send a personalized invitation link to arrange the appointment or meeting.
Meeting lengths of 15, 30, and 60 minutes are suggested to users who want to create an event. Also, users can set a buffer time between appointments and also enforce a scheduling notice period to prevent others from making last-minute bookings.
Calendly has an automated notification system that notifies when meetings are rescheduled. It also integrates with Office 365 and Google.
It is campaign management solution that enables small to midsize businesses to create lead magnets and convert traffic in leads by publishing & designing campaigns. Its web-based solution feature helps in creating lead magnets and publishing them to generate traffic.
Beacon pricing starts at $49.00 per month.There is a free version.Beacon offers a free trial.
Ahrefs is a suite of SEO tools that familiarizes users with the ins and outs of content marketing. It helps users do competitor research to determine high-ranking PPC keywords, backlink approach and more.
Ahrefs provides users with a backlink tool to create additional links for blogs or websites. Users will also get to know the impact of existing backlinks on their current website.
The keyword analysis tool helps you find appropriate keywords for your content that will drive increased traffic to the website. Users can also monitor the progress of the site and compare it with their competitor’s site with the competitive comparison tool.
Seobility checks your complete website by crawling all linked pages. Errors and problems with the on-page optimization are collected and clearly displayed. For continuous review, your website can be constantly crawled to track the progress of your optimization. You will also be notified in case of severe problems. Furthermore, Seobility provides Backlink monitoring as well as a Ranking monitoring.
It is useful for business owners, small and mid sized businesses, bigger companies and brands. Freelancers as well as big agencies with many employees will also find this tool extremely helpful.
Ceros is a cloud-based marketing solution that helps designers and marketers create, publish and deliver engaging content experiences across the web. The drag-and-drop interface allows users to add animations and interactions to static content, improving the brand’s engagement with customers.
Features of Ceros include media library, real-time design preview, multi-channel publishing and conversion tracking. Businesses can create and embed assets from across the web into the content including images, fonts, video, contact forms, widgets and more.
Ceros integrates with various marketing automation, social media, activity tracking and analytics platforms including Marketo Analytics, HubSpot, Google Tag Manager, Google Analytics, Adobe Analytics and more.
Loom is a video recording and screen sharing solution that allows teams to communicate with ease, without wasting hours of productivity from non-productive meetings. Loom includes fast recording, screen sharing, link sharing, video editing, emoji reactions and comments, access controls, and advanced reporting
Users are able to use Loom to record their screen or a specific application in addition to live recording for any video session. Loom generates a custom URL for every video session, which allows video owners to share links to other users. Loom’s editing tools allow users to edit, trim, and add CTAs and custom thumbnails.
Loom is available for Apple mobile devices via an iOS app. It also offers pricing plans for three different tiers, billed per user, per month.
Instaon is a Google Ads manager for businesses to manage online advertisements. It is easy to use and helps you save time on daily arduous tasks. It helps in attracting more daily visitors by automating workflows and machine learning customized advertisement management. Instaon Ads Manager offers cost-effective solutions to manage advertisements smartly and helps in exponential growth.
It is best for Small businesses, agencies, freelancers and casual marketers.
Instaon provides numerous beneficial features including Keyword Research, Campaign Creation, Campaign Research and Optimization, Campaign Performance Reports.
It specializes in SEO marketing, media planning, internet marketing, social media marketing, online advertising, web data analytics and email marketing. The application provides free SEO services by a team of experts and enhances the online website reputation of clients.
Shootorder approaches influencers to create a mark for your website and also write for third party sites to promote link building. To increase the fan following of your page, contests and sweepstakes are conducted.
Shootorder focuses on ROI-driven CPC advertising, keeping an eye on the sales and profit of a business. It deals in paid search engine management (SEM) to help your business grow significantly.
The pricing varies as there are different digital solutions that the agency provides. The price of services, however, is completely customizable for the users.
20. CheapSMS Bulk SMS
CheapSMS is a bulk SMS sending gateway that helps businesses to carry out their marketing operations seamlessly. The application helps improve customer relationships, gain new customers and receive feedback in real-time. With this Bulk SMS sender, one can address the diverse needs of a customer and cater to the demands by sending the right messages to the right target audience and at the right time.
Through CheapSMS, users can send bulk messages to their customers regarding the latest updates about your products or services, new product launches, or regarding some special discounts or offers. The application ensures that the correct messages are delivered at the appropriate time.
The pricing depends upon the type of SMS and the number of customer IDs the user wants to send SMS. You can request us for a callback to get a customized quote today.
21. Act on Marketing Automation Platform
Act on Marketing Automation Platform is an online marketing software which provides a set of features for business users to increase productivity and perform core functions accurately. Depending on the size and requirements of your organization, you can pick the best pricing plan.
22. Press Advertising
Evolve Infotech offers solutions for the media operations of Advertising Agencies. Advertising Media is an extremely difficult commodity to price.It provides interactive & versatile database, with the efficiency of having a most powerful customized package. Just a single software solution, will definitely solve your multiple & day-to-day manual & hectic calculations.
23. Clients Now
Clients Now is a complete solution that caters to small and medium businesses with digital marketing needs in an organisation. It is a platform where a user can get a business listing on all leading search engines just in quick time. The software deals in complete digital marketing from getting the domain to provide helpful features such as auto SEO, unlimited posts, live tracker, social media sharing, your online store and much more.
Its features include Connect Audience, Email Marketing, Payment Gateway Integration, Email and SMS Notifications
Proof connects to your CRM or website and uses social proof to boost conversions on your site. They implement social proof messaging (i.e. “25 people are viewing this post right now”), reviews, and videos geared towards targeted customers once they visit your site.
The popular Live Visitor Count and Hot Streak notification features boost customers’ perception of your brand, and lets prospects get a look at how other people respond to your product.
You can identify your visitors and examine their journey throughout your site, which can help optimize your site design for higher conversions.
Trello is a content management tool that many organizations use for brainstorming and strategizing content — in fact, we use Trello at HubSpot to know when our blog posts are scheduled for publication.
The reason Trello is so appealing is that it’s free for small teams and businesses, and it provides a visual way to brainstorm and schedule content online — even if your team is remote or global.
Users can create cards and include notes on the card topic, as well as create deadlines and assign topics to certain teams.
Asana is a collaborative workflow management system with a visual emphasis designed to streamline and de-silo information and goals between teams.
Asana allows you to do several things. You can record and visualize projects to be completed, map out deadlines and prioritize tasks, assign tasks to certain team members, de-silo data between teams.
The Portfolios function also lets you keep track of every project’s status, ensuring that your team members have the support.
27. Ban Man Pro
Ban Man Pro is banner management software for managing and rotating web advertisements across web pages. Its features include web-based interface for organizing ads, campaigns, and stats; real-time statistics; automated daily, weekly, and monthly email reports, and more.
28. Storm Platform & Measurement Hub
The Storm Platform & Measurement Hub form the basis of the DC Storm marketing intelligence offering. The Measurement Hub is a database that consolidates data across all marketing touch points, campaign events, user tracking events and customer events (CRM data).
Act-On is a cloud-based Marketing Automation platform targeted at the SMB market. The product features website visitor tracking, lead management, forms and landing pages, reports, analytics tools, CRM integration, Webinar events integration and more. Act-On has especially strong integration with WebEx.
The primary use of Act-On is for Marketing Automation and Lead Management.
Kizen offers a cloud-based suite of marketing, customer relationship management (CRM) and sales tools suitable for small and midsize businesses in a range of industries.
Users can input and track company data, contacts, lead activity and project pipelines. Information can sync automatically between Kizen and email services, and API tools allow for additional integrations.
Kizen helps users to create e-commerce apps and pages to sell products and services, supply invoices and offer free trials. Pricing is per user per month. Email and phone support is available.