Facebook is the biggest social media platform. Your digital marketing plan should always start on this platform. No matter which business you are in, you need to be visible on the platform.
One of the biggest benefit of Facebook advertising is that there will be more than enough of all user groups available all the time on Facebook.
Facebook marketing starts with creating a Facebook page. Once you have created the page, you need best Facebook marketing tools to which can help you promote your Advertisement meet its specific goals.
Below are the 25 Best Facebook Marketing Tools that make advertising easy and profitable for businesses of all sizes.
SendinBlue is a cloud-based email marketing tool suited for organizations of all sizes. It offers marketing automation, email campaigns, transactional emails and SMS messages functionalities within a suite.
SendinBlue allows users to create mobile-responsive emails using design tools. Users can also schedule and automate marketing campaigns and pre-test messages’ deliverability before sending campaigns. Transactional emails may be sent via SendinBlue’s SMTP service or API.
It also features reporting, which allows users to create reports on basic statistics, such as open rate, click-throughs and more. Other reporting features include per ISP, exporting results into Excel or PDF and heat maps.
Its plugin is also available to be installed with other content management and e-commerce systems such as WordPress, PrestaShop, Drupal, WooCommerce or Magento.
Buffer is a social media management platform for small to midsize businesses that helps users publish content, engage clients and analyze their social media performance.
Buffer integrates with Facebook, Instagram, Twitter, LinkedIn, Google+ and Pinterest. Social media posts can be customized for each platform and then sent out to all platforms at once. Buffer can also automatically publish social media posts at predetermined times.
Buffer has a browser extension and mobile apps so that users can share and create social media posts from anywhere. It also provides advanced analytics to track social media performance and see weekly or monthly results.
Qwaya is a self service Facebook advertising tool for marketers, e-commerce companies and agencies, with Google analytics integration, team collaboration, campaign management and scheduling capabilities.
Qwaya is designed for online marketers, agencies, and e-commerce businesses, it is a social media marketing management platform that helps manage Facebook and Instagram advertisements.
Qwaya’s expertise in Facebook advertising comes at a price. The most basic of Qwaya costs $149/month.
KingSumo is a platform that helps you create viral giveaways so you can grow your email list quickly and more effectively. It is easy-to-use editor lets you create your first giveaway within minutes. Once your giveaway is up and running, you can promote it on all social channels, including Facebook to invite contestants.
You can get started for free and run unlimited giveaways with KingSumo’s Web App Free plan. However, the free plan has limited features. In order to unlock premium features such as Facebook Pixel tracking and to add your own branding to KingSumo landing pages, you’ll need to upgrade to KingSumo’s Web App Pro plan.
Mailchimp is beyond just a great email marketing service. You can also use it to fine-tune your Facebook ads. Mailchimp allows you to use your data to create, buy, and track the results of your Facebook ads in one place. You can also effortlessly sync your email list with Facebook to run retargeting ads on Facebook.
You can run Facebook ads via Mailchimp even on the most basic plan i.e., the free plan. Under the free plan, you can send 12,000 emails per month to up to 2,000 subscribers.
When you’re running Facebook ads to promote your products or services, they need to be accompanied by compelling landing pages to have maximum impact. For that, you can use INSTAPAGE to build high-converting landing pages to generate leads through Facebook ads.
With Instapage’s easy-to-use drag and drop page builder, you can create professional-looking landing pages that will complement your Facebook marketing campaigns.
7. Post Planner
Post Planner is a cloud-based social engagement solution for small, midsize and large businesses. It helps users to measure and predict engagement of the social media activities on Twitter, Facebook, Instagram and others.
It allows users to add Facebook, Twitter and Instagram hashtag or blogs to their social feeds, pull the photos and articles from those feeds and rate the content based on engagement. Users can then organize their social feeds based on the engagement rating.
It is accessible on desktop computers, laptops and smartphones and is offered in a subscription pricing. It is available globally and supports 12 international languages.
PromoRepublic is an online social media management solution designed to help businesses manage multiple networking accounts, design customizable content and run advertising campaigns
The application lets supervisors restrict or grant permissions to specific team members and clients to upload or edit posts. Features include collaboration, content strategy planning, analytics, project workflow management, customizable branding and more. PromoRepublic provides mobile applications for Android and iOS devices.
If you’d like to measure the effectiveness of your Facebook marketing campaigns, you need to add UTM parameters to your URLs. UTMs are pieces of code that are added to a URL, allowing you to track your website traffic in detail. By adding UTMs, you’ll be able to tell exactly which post, link, or ad is generating traffic to your site.
The problem with maintaining UTM data, however, is that you need to create spreadsheets to manually store your campaign links. A tool like UTM.io can help fix this problem.
If you have a podcast, you can use Headliner to convert the audio of your podcast into engaging videos and share them on Facebook and other social channels to gain more traction. You can even add waveforms, images, GIFS, and text animations to your video to capture the attention of your audience.
The best part about Headliner is that you can get started for free. Headliner’s free plan allows to create 10 videos per month.
Unsplash is a platform powered by an amazing community that has gifted hundreds of thousands of their own photos to fuel creativity around the world. So sign up for free, or don’t.
You don’t need to know someone, or have an agent, or have a name to contribute to Unsplash. It is a place where creators meet their audience, where individuals become a community and where anyone can become a source for creativity.
With this you can create presentations and social media graphics using graphic design tool with drag-and-drop functionality and professional layouts.
It is a web-based platform that enables small to large businesses to create customizable graphs, prints and presentation slides with professional layouts, templates, frames, voice icons and more.
With Canva’s graph maker, teams can create data visualizations such as custom charts and diagrams using internal data. Once visual projects are completed, teams can choose to publish online, share with others, or download.
Adespresso is a Facebook ads tool that lets you create and test hundred of ads in minutes, so you can find the most effective ones. This takes the guesswork out of running an ad campaign and makes it easier to get the most out of your sponsored Facebook content. Adespresso has even compiled a library of over 500 exaples of top performing Facebook ads to inspire you.
AdEspresso makes Facebook advertising easy and profitable for small and medium businesses. Whether you want to sell more products, grow your fan base, or increase engagement with your community.
Facebook Blueprint offers courses, guides, and training modules, so you’re always up to date on the latest in social advertising. Whether you want to experiment with new ad formats, learn how to optimize your ads, or update your KPIs—Facebook Blueprint has course for every marketer.
Facebook has over 2 billion active users every day. And 32 per cent of Facebook users follow brands on the platform. So it’s a no-brainer to include Facebook in your marketing strategy.
Hootsuite is a cloud-based reputation management and social-media solution for organizations and businesses to collaboratively carry out campaigns across various social networks such as Google+, LinkedIn, Facebook and Twitter.
Hootsuite offers various functionalities for measurement and reporting purposes, such as tools for team collaboration, audience engagement, analytics and account security.
It also allows users to manage several contributors and share data and access rights without the sharing of passwords.
In Hootsuite, messages can be delegated to the team and their progress can be monitored. Additionally, users can select the date and time that messages will be sent out.
RapidMiner is a cloud-based and on-premise data science solution, which helps small to large organizations access, load and analyze structured and unstructured data.
The application comes with a visual drag-and-drop tool and machine learning library, which enables developers to create and deploy predictive models. Programmers can use the data cleansing functionality to visualize the performance/stability of datasets and remove low-quality data.
RapidMiner includes a scoring feature which allows analysts to detect manufacturing defects in models and measure financial risks. The solution is available on an annual subscription and support is provided via phone, email, chat and documentation.
17. Quuu Promote
Quuu Promote is an influencer marketing tool that helps you promote your blog posts through real social media users who have signed up for content suggestions on Quuu.
Once your blog post is reviewed and approved by the content curation team at Quuu, it will be automatically added to Quuu’s list of content suggestions. Quuu users can then choose to share your post on Facebook and other social channels.
If you’d like to leverage Facebook’s Messenger platform to reach out to your target audience and optimize your Facebook Messenger ads, there’s no better platform than MobileMonkey.
MobileMonkey is a Facebook Messenger marketing chatbot platform. It allows you to create powerful chatbots, interact with customers, segment your audience, grow your email list, and drive conversions.
It’s the fastest-growing free Facebook Messenger marketing platform with tools to automate chat conversations, design conversion funnels, run interactive Facebook Ads and integrate with other business applications.
TabSite was established to meet the growing demands of digital marketers seeking to leverage Facebook and the web. TabSite’s suite of custom content solutions and social engagement apps inspire visitor and fan participation, grow leads and increase sales.
TabSite allows you to easily create and manage custom apps and run promos on your website, blog and Facebook Pages. Users can add multiple custom apps and to offer deals, contests, and more. TabSite offers both easy setup apps and a Drag N Build system for pixel perfect design without coding or programming.
Adobe Spark Video is a tool to create graphics, web pages, and video stories. Use templates to jumpstart your design. Pick your photos, add text, and apply design filters to create eye-catching graphics. Share your post directly via Facebook, Instagram, Twitter, email, text, and more
Easypromos offers an intuitive, easy-to-use platform to create and manage digital promotions seamlessly across any social network, web or device. Through 30 different promotion apps such as games, photo and video contests, coupon codes, quizzes, social media giveaways, surveys and more, users can create robust, best-of-breed social campaigns with zero programming expertise required.
This tool manages your giveaways for you. It will give you Facebook-friendly signup forms, manages your leads, and even helps you pick a winner—all from the comfort of your Easypromos dashboard.
BuzzSumo is a platform for social media analytics and works as a data curating tool for content marketers. Based on enquirer reports and search queries, this cloud-based application searches the web-content and informs the enquirer of the success rate by calculating the number of shares and likes.
BuzzSumo has an advanced search engine that can identify content about a topic or a domain that has been shared many times, in order to better understand the reaction from the audience. It provides an organized platform which can be used to guide users through the flow of the content piece.
Leadpages is a cloud-based landing page builder and lead generation solution designed for small and midsize businesses. It helps them publish landing pages, drive web traffic and capture new leads for their marketing campaigns.
This website generator lets you quickly create Facebook-friendly landing pages. All you have to do is choose a template, add an integration or two (think MailChimp or Calendly), and you can start collecting leads in seconds.
Leadpages has a huge library of templates that you can use for everything from lead magnets to direct product sales. So sign up for a free account, and revolutionize your marketing strategy today.
24. Social Report
Social Report is a cloud-based social media management solution that caters to marketing agencies and social media managers. Key features include automated publishing, brand tracking, multi-user collaboration, social media monitoring and analytics, content management and customer engagement.
Social Report offers users tools for scheduling and posting content on multiple social media platforms such as Facebook, Twitter, Google Plus, Instagram and more.
Its social listening tools help marketers execute brand monitoring and analyze social data to gather information on specific topics, hashtags and influencers.
It’s 2019, and your brand must be using visual content on all social networks. But we get it: you don’t have a designer on staff, so you probably think visual media creation is out of your reach.
Well, thankfully, it doesn’t have to be that way—just use Crello to make your Facebook ads, post images, and cover photos.
Crello was created to help anyone become a designer and create good-looking images for professional or personal needs quickly and without the need to hire a professional designer.