LinkedIn may not have as many active members as Facebook, Twitter or Instagram have. But when it comes to B2B marketing, it generates more leads than other platforms.
There is enough data and evidence which suggest that LinkedIn is one of the most most efficient networking tool at the moment.
Marketing professionals love this platform because it never stops gibing fresh idea. Publishing thought leadership content on your Company Page is one of the most powerful ways to grow your audience. Its Campaign Manager platform helps you streamlines all your marketing efforts.
Are you using LinkedIn to its maximum potential? Do you know how to improve brand awareness using this platform?
Here we have carefully chosen 25 best LinkedIn Marketing Tools which will help you improve brand awareness on this important social media platform.
1. Canva
Canva is the go-to online graphic design app which offers simple LinkedIn post graphics that you can customize to increase engagement on your next LinkedIn post. You can use Canva for free to edit these LinkedIn post graphics as well as additional templates that can be modified for use on LinkedIn.
It is a web-based platform that enables small to large businesses to create customizable graphs, prints and presentation slides with professional layouts, templates, frames, voice icons and more.
Canva offers premium features and paid images, but there are enough free design elements to keep your social media content fresh
2. Snappa
Snappa offers a drag-and-drop graphic design editor which is very similar to Canva’s. It has some some cool effect filters too.
It has a massive library of royalty-free visual assets (3m+ photos, 100k+ graphics, 200+ fonts) and thousands of ready-to-go templates to make the design process for your Linkedin graphics quick and painless. With this, you can also upload and store your own visual assets and organize your favorite templates into folders.
There’s a free plan with a significant feature set. But if you want to add social sharing, font uploads or team collaboration, you’ll need to pay $10 or $20 per month (billed annually).
3. Social Animal
Social Animals database has 120+ million articles with a million more added every day. It helps you analyze top performing articles in your niche. You can also get precise insights and analytical data using this tool.
Social Animal gives you rich, detailed results that include top quality articles on any professional topic. This is what you need for your Linkedin followers!
You can search by keyword, see what’s trending and choose all the articles and videos your Linkedin network will love. It is loved by both B2B Content Marketers and Social Media Marketers. It also has plans that accommodate small, medium and large marketing organizations.
You can get started for just $49/mo. with a 14-day free trial. That’s half of Buzzsumo’s lowest tier price.
4. Feedly
Its mission is to connect people to the knowledge they need to become better at what they do. Feedly makes it easy to follow topics as well as public collections. Once you get your Feedly app revved up and working well, it will become a never-ending source of content for your Linkedin followers. And the price is low enough to make it a no-brainer for any professional.
Feedly pricing starts at $6.00 per month, per user.There is a free version also.
5. ContentStudio
ContentStudio is a multi-use social media management and content marketing tool that allows you to discover, compose and share the best content. It has a suite of products for content discovery, publishing, planning, analytics and automation to help marketing teams work and collaborate efficiently.
You can use recipes to set up automated posts from specific RSS feeds and specify the content that get published to your social networks by keyword, post length, age, and other targeted filters.
ContentStudio paid plans start at $49 per month. This includes 10 automation campaigns.
6. HootSuite
Hootsuite is the world’s most widely used social media management platform with over 16 million users worldwide. It is designed for organizations to execute social media strategies across multiple social media networks, including Facebook, Instagram, Twitter, Linkedin, Pinterest and YouTube.
You can manage your social profiles via the HootSuite dashboard, which displays your social data in columns. In addition, you can view your posts and reply to comments within the dashboard. HootSuite has apps that will automatically publish the latest posts from any RSS feed you specify on your social media accounts.
HootSuite has a free plan and paid plans starting at $29 per month. You can use it to publish posts to LinkedIn profiles, company pages, and additional social networks.
7. Friends+Me
Friends+Me is a social media publishing tool that allows you to publish to your top social media profiles. With this you can create a custom schedule for your social profiles and automatically add new content to it as you discover it.
Friends+Me has a free plan and paid plans start at $9 per month. You can use it to publish to LinkedIn profiles, company pages, and additional social networks.
8. Crowdfire
Crowdfire is a social media management tool that offers content curation, publishing, and detailed analytics for LinkedIn users. Their article recommendations allow you to find the best content for your audience in one platform.
You can use Crowdfire’s RSS and queue features to automatically publish posts to your social media accounts. This would allow you to automate the content you share on LinkedIn via Buffer.
Crowdfire have packed in features ranging from content publishing, content curation, customer service, engagement to social listening all in one place at a competitive price. Crowdfire is simple to understand, helps you save tons of time, has a host of features in a single place and is the perfect tool to grow and manage your social accounts.
Crowdfire has a free plan and paid plans starting at $9.99 per month
9. MavSocial
MavSocial is a social media management tool that enables businesses of all sizes to schedule posts and publish them across multiple platforms. It is a cloud-based solution which helps users retweet and engage with their audience directly.
As you populate your calendar, you can use MavSocial’s social inbox to monitor conversations and analytics to track your engagement metrics.
Mobile applications for Android and iOS devices are also offered by the solution, which allows users to remotely manage their business activities. It is available on monthly subscription and support is extended via documentation, email and online help desk.
10. Postcron
Postcron is a intuitive but powerful software to help users save time posting and scheduling posts all over the main Social Media Accounts. With Postcron you can schedule Videos, Photos, Carousel, and Stories on Instagram, Facebook, Twitter, Pinterest, and LinkedIn.
It allows you to automate publishing to your social accounts by bulk uploading status updates using a spreadsheet or CSV file. Status updates are added to your account’s queue and automatically published based on the time you specified.
Postcron paid plans start at $14.99 per month. Use Postcron to publish to your LinkedIn profile, company pages, and additional social networks.
11. Phantombuster
Phantombuster is the LinkedIn marketing tool that lets you scrape the data and automate your LinkedIn life. So you can automate a lot of actions that you did manually before. For example, you can scrape everyone who likes your post.
With this, you can automate actions to interact with your prospects, enrich your CRM with that data. It also helps you build advanced workflows without writing a line of code. No woner why sales, marketing and growth teams all over the world love to use this tool.
12. Crello
It helps you create images for your Social Media much-much faster. It is used by over two million people all over the world. With this, you can create great images and short promotional videos. Whether you are a freelancer or a marketing professional working for a big corporation – you like to make high-quality images and animations quickly and effortlessly. This software is just for you. With this, anyone can become a designer and create good-looking images for professional or personal needs. For this, you don’t have to hire a professional designer.
13. Loom
With this, you can create engaging videos faster for LinkedIn. This is a super easy-to use LinkedIn marketing tool that lets you record videos from your webcam and your screen. Just install Loom Chrome Extension, click on it and start recording a video.
14. Shield Analytics
Shield is a LinkedIn marketing tools that lets your track results of your content, so you can easily see what posts worked better and compare it to previous. It shows you almost everything that you need to know about your LinkedIn content and your LinkedIn profile.
The best use case for Shield Analytics (for me) is – see the dynamics of how you get views on LinkedIn posts.
15. ProTop
ProTop is another amazing LinkedIn tool to automate profile visits. All you need to do is define your search criteria, and the tool will automatically visit LinkedIn profiles based on it. This can help improve your visibility on the platform.
ProTop automatically visits LinkedIn profiles based on your search criteria. Ensuring your LinkedIn Profile is among the TOP most visited. It visits 1000 profiles per day based on your search criteria and you can export visited profiles and reach out to them and also can save visited contacts for 1-3 months.
16. Dux-Soup
Dux-Soup is one of the best LinkedIn tools for lead generation. While it is never easy to sell more, Dux-Soup allows you to automate your profile visits. You can visit thousands of LinkedIn profiles with just one click and boost your reach.
You can automate your profile following using its auto-follow tool. This can help you follow the best in your industry.
Whether you’re just testing the waters on using LinkedIn for lead generation, or looking to turbo charge your lead generation efforts, Dux-Soup have a plan that’s right for you: Monthly and Annual Licenses, Single-Seat and Multi-Seat Licenses, Self-Service License Administrator.
17. Discover.ly
When you view profiles on LinkedIn, you may miss important information from other social channels. Discover.ly helps you see that information.
It is a smart Chrome extension which helps you gather extended information about an individual when using LinkedIn. When you’re on their profile, you can see a “green” icon that provides you with their Facebook and Twitter data.
This additional data can speed up the process of you deciding whether they are relevant to your business or not.
18. LeadFuze
When it comes to LinkedIn marketing, only a few tools can match what LeadFuze has to offer. This lead generation tool helps boost your lead generation efforts by helping you find leads from its over 200 million-strong database of professionals.
LeadFuze generate lead list automatically using Fuzebot and emails verified through AI technology. It also connects CRM to avoid duplicate contacts.
With LeadFuze’s proprietary system, you can use a third party validation service.Use the Ignore List and you won’t have to scrub your list, worry about adding existing customers or competitors.
19. Datanyze
Datanyze is a leader in technographics that provides you with real-time insights into the technology choices of a company. It allows you to promote and sell your products based on your prospects’ technology choices.
Using Datanyze can help you make faster conversions with an improved conversation quality. The solution also offers customized integration with Salesforce that enables users to export prospects.
Datanyze Mobile enables sales professionals to track technology vendors’ solutions for mobile apps and share leads based on firmographic information.
20. Leadfeeder
Leadfeeder is a cloud-based software-as-a-service application that tracks traffic to user websites in order to collect and score potential leads. Users can see which of their current LinkedIn connections works for companies that have visited user websites. Leadfeeder can also be integrated with customer relationship management software, which allows leads to be added directly to the sales pipeline.
Leadfeeder allows you to see which companies visit your website and what they’re interested in. This makes it one of the best LinkedIn tools to find B2B prospects that can convert easily.
All you need to do is to connect it to your Google Analytics account. It will tell you when a target company visits your site.
Leadfeeder’s search function allows users to search for browsing history by company, and users can save filters for traffic from specific companies, countries, AdWords campaigns or web pages.
21. Buy Followers Guide
Buy Followers Guide is one of the best LinkedIn tools that connect you with the top companies that sell LinkedIn followers. The followers they bring are totally worth your money and will help you boost your credibility, reach, and engagement.
Buying followers for your LinkedIn company page will boost your credibility, appeal, and reach. Your page will look more attractive and reputable to potential employees, partners, and even clients.
22. LinkedIn Elevate
Linkeden Elevate makes sharing content easier than ever, making it among the best LinkedIn marketing tools. Elevate functions as both a desktop application and a mobile app, and it uses its own algorithm to scour their news sources to suggest articles that can be scheduled and shared on your LinkedIn profiles. By having a source that finds relatable and informational content for you, you can save yourself time and instead focus on other aspects of your marketing strategy.
23. Webfluential
One of the most popular ways to generate a marketing strategy lately involves influencers, and Webfluential is one of the best LinkedIn marketing tools you should be using in order to find the right influencers to connect with! Webfluential works with small businesses, large businesses, and entrepreneurs to bring together top influencers in their field with businesses who need their help in order to create a bigger and more effective brand outreach.
24. Crystal
Crystal is an application that allows you to create a personality profile that reflects the kind of work ethic you create, as well as the type of things that make you an excellent worker and marketer. Big businesses all around the world rely on Crystal to find the best fits when looking for co-workers.
Since then, hundreds of thousands of professionals around the world have relied on Crystal to help them communicate more effectively, write more persuasively, and build trust faster with new people. Crystal integrates with top sales and marketing platforms, including Salesforce and Hubspot; and is used by customers including Accenture, Google, and Microsoft.
25. SalesLoft
SalesLoft is an online sales engagement system designed to boost sales and revenue of enterprises. It equips sales groups with tools for communication, email tracking and more in a single platform to deliver better sales experiences.
Users can connect mail servers to SalesLoft to ensure increased deliverability. The platform allows users to customize email drafts with different tags. Notifications are provided whenever an email is opened, clicked, or responded to.
