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25 Best Instagram Marketing Tools Every Marketers Love To Use In 2020

Instagram Marketing Tools

Regardless of what industry you are in, Instagram is one of those platforms where you must be on. Let us first talk about key statistics that every marketers must know in order to create effective social media marketing campaigns on Instagram.

As of January 2020, Instagram had around 1 billion monthly active users. Most importantly, half of these active users on Instagram visit the platform daily. What does this mean? Simply put, on any given day, you will find 500 million users on this platform.

This explains why this is one of the favorite social platforms for every marketers.

We have selected 25 best Instagram tools which will help you create effective Instagram Ads, Stories and newsfeed posts, so that you can easily accomplish all of your marketing goals.


VSCO is a place where expression matters most. You can easily import and edit your RAW photos. You can also use editing tools like Contrast and Saturation to make your photos pop or use Grain and Fade to add texture and mimic analog film effects. Adjust or play around with your photo perspectives with Crop and Skew. Save and recreate your favorite edits with Recipes.


2. Afterlight

Afterlight is the perfect image editing app for quick and straight forward editing. Its simple design, paired with powerful and snappy tools, will give you the look you want in seconds. Afterlight has 27 fully adjustable Original Filters, 14 Guest Filters by various Instagram users, and the new Seasons filter pack including 18 filters. If you find yourself wanting more filters than Instagram offers, this is the right tool for you.


3. Buffer

Buffer also integrates with Instagram, and you can set it up to send a notification to your phone with your edited photo and prewritten caption saved to a clipboard, so it’s all ready to be posted in your feed. You can also queue up thumb-stopping content across your social channels, and enjoy up-to-date Instagram tools.

With this, you can easily measure your performance, create reports, and get insights to grow reach, engagement, and sales.


4. SocialRank

This Instagram marketing tool helps you control your followers – you’ll know who is following you and who you’re following back, plus see how your account stacks up to others in terms of influence. You can also run a report to discover your top followers based on engagement metrics, follower count or verification. You can also track new influential followers to uncover growth and partnership opportunities.


5. Iconosquare

Maximize your social media performance by making insightful, data-driven decisions based on intelligible analytics. A customized dashboard quickly visualizes the metrics most important to you, and scheduled reports help you stay on top of your game. The Iconosquare mobile app is the perfect companion to your Instagram app.


6. Instagram Feed WD

Instagram Feed WD Photo Feed for Instagram is a user-friendly WordPress plugin that can help you bring Instagram feeds with the media of your Instagram account to any of your posts and pages. It will take couple of minutes to set up and customize to your needs.

7. Crowdfire

Crowdfire is the Instagram marketing tool that does the thinking for you. With this you can compose your own posts and schedule them to go out later. You can also automatically find and recommend articles and images your audience will love, so you can share them to all your social profile and keep your timelines buzzing!

You can also keep an eye out for any updates on your website, blog or online shops; and create quick, beautiful posts about the update to easily share on all your social profiles. It helps you schedule all your posts in advance and post them automatically at the best times or at a time chosen by you.

8. LeeTags

LeeTags is an Instagram hashtag generator that offers relevant, related and popular hashtags for your posts. Easily assemble Instagram captions, save your favorite hashtags, search for multiple hashtags at the same time, see the number of posts for each hashtag, have thousands of hashtag categories and subcategories and find the most used wedding hashtags.

9. Pablo

Pablo is an easy to use tool that allows you to upload your own images which can be edited using the app. They have a series of beautiful fonts, graphics, and logos to choose from and create a quote image for your brand.

10. PromoRepublic

PromoRepublic’s Smart Posting allows you to save hours (literally!) you would otherwise spend on getting results from social media platforms.

You can upload photos directly from your computer; choose ready-made templates or use our Graphics Editor to create your branded posts.

Posts are pushed to your phone at the right time for posting to Instagram. You can also plan and review your posts for the coming week or month in one Content Calendar. Managing multiple Instagram accounts becomes easy with this tool.


11. Renderforest

Renderforest is an online tool helping to create hundreds of eye-catching videos with the greatest of ease. There is a huge variety of templates that can be customized based on your needs. It is a great tool for promoting any business for any type of social media.


12. Ritetag

With RiteTag you have an easy solution for finding non-obvious trending hashtags in 28 languages that boost reach of your posts and grow your Insta-following. Get hashtag suggestions for an image on any site and on mobile. Great for Instagram and Pinterest! Select a photo from your phone to get hashtags based on the content of the image. Choose and copy the best ones to the photo caption or as a comment in the Instagram app.


13. Grum

Unlike Twitter, Facebook, and LinkedIn, you can’t just load up a post and schedule it to go live later on Instagram. Which means that many people think they have to manually press publish on all their posts – becoming a slave to their mobile phones.

Grum is the popular tool that allows you to schedule posts to go out automatically – without you manually having to press “publish”.

You can set a schedule and, as a bonus, you can actually upload the content from your desktop – meaning you don’t have to fiddle around with your phone or type on a tiny keyboard.

14. Socialblade

Social Blade tracks user statistics for YouTube, Twitch, Instagram, and Twitter! It is completely free and you can use it to look up any Instagram account to find out quick stats on their following. It helps you track your top Instagram Profiles so you can come back to them later.


15. Wordswag

With Wordswag, you can create your own custom text, add your own logo, or choose from hundreds of popular quotes, jokes, and thoughts if you’re stuck trying to think of your own. Word Swag automatically turns your words into beautiful photo text designs!


16. Instagrowth

Instagrowth Instagram App is an effective tool that can get real results. You can easily automate your liking, commenting and following activities based on specific hashtags, as well as unfollow users from different sources. It has options to help you increase your Insta followers, likes and comments for the target audiences that make sense for you.


17. Awario

Awario is a social media monitoring tool that finds mentions of your brand across the web, news/blogs, and social media platforms, including Instagram.  It also analyzes the growth and reach of your mentions, and tells you how you compare to your competitors.

18. Soldsie

Soldsie is a handy tool that helps you to sell on Instagram and Facebook using comments. All you have to do is upload a product picture with relevant product information. The more comments to purchase, the more interested new shoppers will be in the posted product. Users who are registered with Soldsie can simply comment on the photo, and Soldsie will turn that into a transaction.

19. Plann

Plann is an Instagram social media management tool. It allows you to design, edit, schedule, and analyze your posts. All exciting stats, from best times to post and best-performing hashtags to your best-performing color schemes are available. And you can also collaborate with other marketers to run your Instagram account together. You can edit the Instagram grid to to make it look just as you wish. You can rearrange, organize, crop, and schedule your Instagram Stories.


20. Unfold

With this, you can create your story by choosing from 150+ templates in our story editor. The app offers stylish templates, advanced fonts and text tools, and exports your stories in high resolution so that you can share them to other platforms besides Instagram.

21. Picodash

Picodash is an Instagram tool that finds target audiences and influencers on the platform. It lets you export your and your competitors’ Instagram followers and following lists, users that have used a specific hashtag, posted at a specific location or venue, commented or liked a specific post, as well as tagged users. Export Instagram or Twitter Followers to spreadsheet and filter for influencers by sorting follower counts or searching for keywords in bio.


22. Wyng

Wyng is an enterprise-level platform that finds user-generated content with a specific mention or hashtag, exports it, and gets the rights to this content. This is very helpful for running contests. Wyng helps brands build honest, profitable customer relationships based on trust, and we are committed to strict consumer privacy, data security and regulatory compliance.

23. Sendible

Sendible is a popular social media management platform that lets you run accounts on different social media platforms, including Instagram. Elevate your brand story on social media. Collaborate with your clients and teams to plan, post, and measure the success of content on every platform. The tool does scheduling, monitors mentions, and tracks the performance of your Instagram posts.


24. Olapic

Olapic delivers high-performing content to your customers – everywhere they are. It is the only enterprise, all-in-one user-generated, influencer, and short-form video content platform that provides you with the content and scale you need.


25. Instagram Ads by Mailchimp

Social media ads can help expand your marketing reach. The tool lets you use MailChimp contact lists to create Instagram campaigns. You can choose who you’d like to target, including your own audience, social media users whose interests align with your services or products, or people who visit your website.

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