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21 Best SEO Competitor Analysis Tools That Help You Discover Your Competitors’ Keywords

SEO Competitor Analysis Tools

There are very few people who don’t feel overwhelmed whenever somebody mentions the word SEO. Very few people are comfortable with the entire concept of search engine optimization and how it helps you rank better in search engine.

However, unlike the popular perception, SEO can be a very simple task to handle. You don’t need to run scared by SEO.

Smart SEO strategy involves knowing you competitors’ keywords. Once you know that which keywords are driving traffic to your competitors’ sites, you can easily reverse engineer their success and identify their weakness.

Here are 21 best Best SEO Competitor Analysis tools that help you discover your competitors’ keywords.

1. Moz’s Domain Analysis

Enter any domain, and it will show you top competitive SEO metrics like Domain Authority, top pages, ranking keywords, and more.

With this, you can enter a URL or keyword to discover and prioritize the best keywords to target. You can also create a Moz account to access Keyword Explorer and other free SEO tools.


2. SISTRIX’s Visibility Index

The SISTRIX Visibility Index makes the success of a page measurable in Google’s search results. The Visibility Index combines the number of keywords your page spans with the search volume on those keywords and the clickthrough rate of the position.

To get a higher visibility index, you can work on these three points: Create new content to rank with more keywords, improve rankings, or rank higher-volume keywords.


3. Ahrefs’ Backlink Checker

You can see every page linking to your target in the detailed Backlinks report. Ahrefs shows you the complete picture of followed vs nofollowed links for any target. You can analyze anchor texts to see how your competitors optimize their backlink profiles. With this, you can use anchor text analysis to detect possible negative SEO attacks on your website.

You can see what keywords your competitors are ranking for and which pages bring the most search engine traffic. It also helps you see which websites link to your competitors’ sites and gauge the quality of their backlink profiles.


4. MonsterInsights

MonsterInsights is the best Google Analytics Plugin for WordPress. With MonsterInsights, you can see useful information about your visitors right inside your WordPress dashboard. MonsterInsights Behavior Report shows you exactly how people find your website, which keywords did they search for, who referred them, what did they click on your site, and more.

MonsterInsights help you eliminate the “guess work” when it comes to finding out what content your visitors are interested in. Combine this with its search console report and custom dimensions, you can be on your way to SEO domination and higher rankings!


5. Monitor Backlinks

The best monitoring tool for backlinks and keywords, period. Check the good and bad backlinks for you and the competition. A must have tool for SEOs, marketers, and entrepreneurs!

Spot Backlink Patterns With Useful, Customizable Reports. Identify good and bad patterns across your backlinks with our reports. Apply comprehensive filters to analyze just a subset of your backlinks.

If you are fighting negative SEO, it’s a real slog. The negative links keep coming, and you need it a fast, efficient way to identify bad links and disavow them. Monitor Backlinks lets you filter the bad ones easily, and quickly generate a disavow list for submission to Google.


6. SimilarWeb

SimilarWeb is a tool that estimates the total amount of traffic different websites get. It allows you to see competitors’ top traffic sources, broken down into six major categories, including referring sites, social traffic, and top search keywords.

Gain insight into any website’s statistics & strategy with the click of a button, all in one tab, as you’re browsing with the SimilarWeb browser add-on. The “Total Visits” graph lets you see approximately how much traffic a given site has gotten over the past month. And a trendline of that site’s traffic over the past 6 months.


7. Alexa

With this you’ll find all the tools you need to improve your SEO and PPC strategy, prove your success, and discover new ideas for growing your traffic. Alexa’s traffic estimates are based on data from its global traffic panel, which is a sample of millions of Internet users using one of many different browser extensions.

8. iSpionage

iSpionage enhances your proposals with prospects’ competitor analysis to perfect your pitch. With this, you can benchmark clients’ market positioning and discover new opportunities. It also helps you boost clients’ retention with data-driven recommendations to maximize their conversions strategies.

Uncover competitors’ best SEM and SEO strategies to optimize digital marketing campaign performance at a local level. With this, you can reveal top competitors’ keywords including ads, landing pages, and user’s conversions journey. It also help you identify key competitors and benchmark against top competitors within your niche.


9. Raven

Raven is the best tool for media companies, agencies, freelancers and in-house marketers. It helps you accomplish many tasks including search engine optimization, social media conversations and online advertising campaigns.

Raven Tools includes features such as social media tools, SEO tools, advertising tools, site audits, keyword and competitor research, backlink analysis and link spying, rank tracking, comprehensive SEO data, PPC track reporting, social track reporting, all-in-one SEO and marketing reporting tool pricing.


10. MozBar

MozBar is a free Chrome Extension that makes it easy to get link metrics and do all your SEO on the go. MozBar shows link metrics for pages and domains as you search, displaying the Domain Authority, Page Authority and number of backlinks for sites as you search.

You can also dig into page elements, view search results from a different engine, country, region, or city, highlight the types of links on a page (followed and nofollowed, internal and external,) and view meta tags. With MozBar and a Moz Pro subscription, you can run unlimited page optimization reports.


11. Majestic

Majestic maps the web to bring you the Link Intelligence data that you need to dominate your market. This Internet map is used by SEOs, New Media Specialists, Affiliate Managers and online Marketing experts for a variety of uses surrounding online prominence including Link Building, Reputation Management, Website Traffic development, Competitor analysis and News Monitoring.

As link data is also a component of search engine ranking, understanding the link profile of your own, as well as competitor websites can empower rational study of Search Engine positioning. Majestic is constantly revisiting web pages and sees around a billion URLs a day.


12. WooRank

It is a simple, easy-to-use website analysis tool to track and connect your marketing data. With this, you can streamline your marketing efforts and increase your website’s online visibility. You can also track and analyze your website’s data for SEO, social media, usability and more critical factors in one place.

It helps you keep existing customers up-to-date with progress and entice new prospects. Automated website reports can be fully customized with your branding. It promises to help you outrank your competition for their keywords. Side-by-side analysis reveals competitors’ keywords and strategy so you can stay ahead.


13. SpyFu

SpyFu exposes the search marketing secret formula of your most successful competitors. It helps you monitor your paid and SEO rankings on Google, Bing and Yahoo. You can easily search for a competitor. See every keyword they’ve ever bought on Google and every ad test they’ve run. Make their successes your own and avoid their mistakes.

You can quickly get a site’s PPC keywords for direct answers about what to add to your own campaign. Get new ideas and estimate costs for keywords you’ve been missing.


14. SEMrush

SEMrush is an SEO tool that does your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks for backlinking opportunities and lots more. SEMrush arms you with an amazing amount of SEO intelligence and help you with your keyword optimization and content strategy.

SEMrush helps you discover the different keyword variations that are associated with a particular root word. SEMrush allows you to get a deeper look at your competitors as well as at the keywords that they get most of their traffic for. With SEMrush, you can track your current and past rankings very easily.


13. Feedly

Feedly lets you get the news you want all in one place. Once you’re signed in, you can access your feedly from all your computers, iOS, Android and Kindle Fire devices. .

It helps you organize your feeds. All you need to do is visit Organize sources in the side bar. That lets you move your categories around, move feeds from one category to another or delete feeds and categories.

14. Owler

Owler is a community-based competitive insights platform used to outsmart the competition and uncover competitive insights, news and alerts.

With this, you can access exclusive information on over 13M public and private businesses, including annual revenue, employee count, funding, and top competitors.

It also helps you discover companies that could boost your business with Advanced Search. Filter by industry, sector, geography, revenue, employee count, and more.

15. Mention

Mention crawls extensive sources across the web such as social media, forums, blogs, news and review websites. Pin-point important conversations. It helps you easily monitor over 1 billion sources across the web daily, including press articles, review sites, forums, and blogs. You can also listen and make sense of posts across social media. It also helps you uncover trends in conversation, filter and analyze data from Twitter, Facebook, Pinterest and Instagram.


16. Social Searcher

It allows you to monitor all public social mentions in social networks and web. Quickly measure and track what people are saying about your company, brand, product, or service in one easy to use dashboard, which would streamline your online presence tracking efforts and be a huge time saver.

You can analyze and assess the performance of your contents across different platforms with the help of various charts and generated reports. Check up the spikes of users activity and manage the crisis before it went viral.


17. Awario

Awario is an audacious project designed to change the world of social media intelligence and analytics, with audacious people at its heart. It finds mentions of your brand across the web, news/blogs, and social media platforms, including Instagram. It also analyzes the growth and reach of your mentions, and tells you how you compare to your competitors.


18. Mailcharts

MailCharts empowers email marketers to plan new campaigns, optimize valuable lifecycle journeys, and take control in meetings. MailCharts is your always-on email marketing assistant that handles the grunt work — delivering stats, info and competitive reports — so you can focus on creative, savvy email strategy and execution.

With this, you can compare brands side-by-side to establish benchmarks around email frequency, discount strategies, and send-time distribution. You can also see how you’re pacing against peers and adjust your email strategy.

19. Phlanx

This Instagram engagement calculator clues you in on how active any given account’s followers are. This is an awesome resource to analyze your competitor’s Instagram presence. Plus, it doubles as a way to figure out whether or not an influencer has a legitimate following.

Phlanx’s engagement ratio is calculated based on the number of followers an account has versus the rate that followers interact with content.


20. Social Blade

Social Blade gives all users access to our public database which, using advanced technology, is able to provide you with global analytics for any content creator, live streamer, or brand. Whether you are looking up popular YouTube creators, or Twitch streamers playing a specific game, Social Blade has you covered!


21. Buzzsumo

BuzzSumo is a platform for social media analytics and works as a data curating tool for content marketers. BuzzSumo analyzes, connects and follows key influencers to increase the growth rate of users by keeping track of their social content. It analyses the performing content in all types of markets. Identify authors and creators with engaged audiences and genuine authority on Instagram, Twitter and the web.

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