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10 Best Lead Management Software & Tracking Apps

Best Lead Management Software

Lead management is when all the incoming leads are analyzed and developed into future business opportunities. In a sale process, the leads from all possible channels are entered into the lead management software. In order for you to be able to utilize this correctly, you need to have lead management software in place.

Just getting the leads is not enough, you have to filter them first to keep only those leads, which will be helpful. You can also use the software to evaluate the performance of your present lead campaigns.

This informs you whether any changes in the campaigns are required. However, choosing the best lead management software is not easy, and we compiled a list of the options available. You can read their reviews and decide which one is optimum for your requirement.

1. Freshworks CRM

Our products help your sales, marketing, support, IT, and HR teams deliver the best customer experiences.

Freshworks is a leading SaaS company trusted by over 40,000 customers around the world and provides a suite of products that take customer engagement to the next level. When we started off not long ago, we thought that buying an expensive or popular CRM system software will take care of our unique needs.

Freshsales by Freshworks is an intuitive CRM software tool that enables your salespeople to start selling from day 1. It works out of the box so that you can:

  • Engage with customers across multiple platforms
  • Build valuable relationships with customers and prospects
  • Get insights into your business
  • Improve your team’s productivity
  • Ramp up your sales process

2. Salesmate

Salesmate offers simple, personal, and productive experiences for your sales team and customers. Salesmate offers industry’s best built-in calling and texting in 90+ countries. You don’t need a separate calling software. It includes powerful features such as call recording, call masking, voicemail drop, power dialer, and call transfers for your entire business.

How Salesmate helps you win more deals and create happy customers

  • Reach more prospects with a personal touch: Convert more prospects into customers with targeted emails, texts, calls, follow-ups – all automated and personalized.
  • Win deals with focus, clarity & context : Track contacts, deals, sales activities, and conversations as it happens, freeing your team to focus on selling and crushing their quotas.
  • Get more productivity & revenue for every rep : Eliminate the repetitive tasks. Build reusable sales playbooks and automated cadences that turns your rep into a revenue machine.
  • Grow your business with insights : Gain deeper insight into your sales pipeline and team’s performance with built-in intelligence. Coach your reps with actionable insights and feedback.

3. EngageBay

At EngageBay, we take the ease of use issue very seriously – so we developed an integrated marketing, sales and support friendly automation (with a free CRM thrown in for good measure that’ll make sure everybody in the organization is on the same page and moreover, they will love using it. And what is equally if not more amazing is that this costs much less than you’d imagine, so it won’t burn a hole in your pocket. Moreover, even an absolutely non-technical individual can set it up in a matter of minutes.

We are a young team of dynamic marketers, sales pros and development aces, led by a very inclusive and experienced leadership team who have already launched several other startups.

4. Salesflare

Visually manage your sales with a super easy-to-use CRM that keeps itself up to date.

Get a visual dashboard view on your sales pipeline and take full control.

 Let yourself be assisted with automated follow-up suggestions when leads slip or emails remain unanswered.

Stay on top of your leads with live notifications of their interactions with your emails and website

Salesflare tracks customer interactions automatically, so you always have a complete overview of all emails, meetings, calls, and email/web tracking.

It automates your address book based on email signatures and public social data.

And it organizes all the documents you exchanged too. Just sync with Gmail or Office 365.

No need to separately sift through your email inbox, calendar, social media, phone and notes.

Salesflare keeps everything for you in one place, so you always know where you left off.

It’s like your second memory for sales leads.

Accessible from your phone, laptop and tablet.

5. SendX

We exist to help web businesses grow their revenue using email marketing.

We do that by building better marketing software which rather than being focussed on vanity metrics like opens and clicks, delivers revenue and conversion growth.

  • SendX is a Value SAAS Business. We are committed to building our business capital efficiently.
  • SendX started as a very small side project, a hack.

As entrepreneurs we had tried building an e-commerce company, called ArtCurry, and faced numerous issues trying to increase our traffic and generate meaningful revenue to sustain it.

We spent countless hours in frustration reading 100’s of blogs, following all these marketing gurus and trying to set up various marketing tools.

As a business, we only cared about serving our customers well and making enough revenue to sustain us.

We know there are millions of businesses like us who are currently struggling to make their businesses thrive. They want tools which focus on revenue and conversions, tools that deliver business results and not just show vanity metrics like opens or clicks.

SendX is built by us to solve this problem for people like us.

6. Zoho CRM

Zoho CRM empowers a global network of over 150,000 businesses in 180 countries to convert more leads, engage with customers, and grow their revenue. Transform your business with the world’s favorite customer relationship management software.

Zoho CRM has long been a pioneer of software as a service, even when on-premise software was the norm. Our philosophy is to make enterprise-grade software painless to use, no matter where you are. You don’t need to worry about upgrades, infrastructure costs, implementation costs, or compatibility with platforms.

7. HubSpot CRM

Stop juggling multiple tools. Access contact details and follow up with leads all in the same place.

Make sales calls, send emails, assign tasks, and more without ever leaving the HubSpot CRM. When used with HubSpot Marketing, automatically assign new leads to the right sales reps, create follow-up tasks, and add new deals to your pipeline.

Best of all, HubSpot CRM automatically logs your sales activities so you can spend more time working through your pipeline and less time on busywork.

HubSpot CRM’s free dashboard to see how many sales calls were made, emails sent, meetings held, and tasks completed by each individual sales rep – and your team as a whole.

HubSpot CRM automatically publishes emails, recorded calls, and sales notes to a contact’s timeline so you can quickly find the information you need to personalize your follow-up.

8. SalesRabbit 

Sales teams lose leads all the time– not because they’re sloppy, but because they don’t have the right tools. This is especially true for outside sales teams who struggle because they’re using tools designed for inside sales teams.

But we’ve been in the field, and we know better. Our lead management software makes it easy to track your leads because it organizes them the same way that you work them– geographically.

Benifits of SalesRabbit

  • Data Gathering
  • Territory Management
  • Customer Locator
  • Custom Fields

9. Bitrix24

The CRM in Bitrix24 provides a platform to organize and track interaction with potential or existing clients, partners, agents and other contacts.

Bitrix24’s CRM forms a contact base where the interaction and the history of contacts are managed and stored. All new events (phone calls, messages, meetings) connected with a contact or company are easily logged and further interaction can be planned, including by using integrated tasks.

Bitrix24 lead capture tools, such as live chat, website forms or callback widget all come with embed code that works with any CMS or ecommerce platform – no coding necessary!

Bitrix24.Sites utilize visual block based editor, don’t require any HTML coding and come with free templates as well as royalty free HD images. They place nicely with Bitrix24 email and marketing automation tools and we’ll give you free hosting with unlimited pages and bandwidth.


10. Tranquil CRM

Tranquil CRM Software is ultimate Business Solution for your Customer Service and Customer Relationship. Easy to Implement and Easy to Use Software.

The complete sales crm software designed specifically for Indian Sales Process. Tranquil CRM is an integrated instrument that assists you in building and maintaining relationships with your customers by developing consistent interaction between your sales, marketing, and support team.

Tranquil Sales CRM Software is from the house of Tranquil Web Solutions. Tranquil Sales management software process to manage customers activities, work on today activities, pending events, and future operations. Moreover, it is easy to access for sending SMS and email integration with pre-defined templates, and contemporize processes for an organization interaction with sales pipeline prospects, and opportunities.

  • Save time by centralizing customer data.
  • Streamlining internal communication and collaboration.
  • Automated tasks for your teams.
  • You will be able to make knowledgeable decisions faster by getting better insights from CRM customer data.
  • Convert more leads to customers, you will be able to boost deals closure and increase customer retention.
  • Enhance sales follow-ups process.
  • Focus more on valuable customers.
  • Up-sell and Cross-sell your one-time customers.

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