SEO is an integral part of any digital marketing campaign. Keyword research helps place the right words on your website so that maximum users get to access it.
Keyword research isn’t only about the keywords. You need to use phrases and questions that your target audiences usually search for on the internet. There is a lot of extra information that is required in order to be able to apply these things properly.
The internet has many free tools that you can use to gather this information. Out of these, we are going to share with you Free keyword research tools which have vital features that are integral to framing your SEO campaign. Go through these software and read their reviews to decide which is suited to your best requirements.
1. Google Trends
Google Trends visualizes the relative search popularity of a keyword over time.
For starters, it can help you plan your content calendar. Let’s assume you sell costumes online. Publishing or republishing a list of the “10 Scariest Halloween Costumes for 20XX” each September/October makes perfect sense.
2. Keyword Generator
There are few places on the web where you can find keywords that people type in Google search box. One of the most popular sources of this information is Google Keyword Planner.
Unfortunately, data presented by Google Keyword Planner is meant to be used for paid advertising inside Google Ads platform. The keywords that you will find with this tool might be too generic and not very descriptive. In other words, barely useful for content marketing, blogging, or SEO.
Keyword Tool does not use Google Keyword Planner to generate keyword ideas. We find keywords that people search for on Google using the different source – Google Autocomplete.
Google Autocomplete, the source of data employed by Keyword Tool, was created by Google to make search experience for people easier and faster.
Basically, Google shows the autocomplete suggestions whenever you start typing anything into Google search box. It is in Google’s best interest to show the most relevant keywords in the autocomplete suggestions. Keywords that would help Google to retrieve the most relevant websites and help users find the most relevant content for their search query.
3. Keyword Sheeter
Keyword Sheeter pulls thousands of autocomplete suggestions from Google.
To get started, enter one or more seed keywords and click “Sheet keywords.”
you want to generate a lot of keyword ideas fast, this is the tool for you. It pulls around 1,000 ideas per minute, and you can export the results for free in one click.
The only downside to Keyword Sheeter is that it’s quite basic.
It doesn’t show search volumes or trends data, and it doesn’t group keywords as Keyword Planner does.
But it does have one other notable feature: positive and negative filters.
This is useful for eliminating anything irrelevant. For example, if you run a tech blog and scrape results for “apple,” then you probably only want to see keywords relating to Apple the company, not the fruit.
4. Answer the Public
AnswerThePublic listens into autocomplete data from search engines like Google then quickly cranks out every useful phrase and question people are asking around your keyword.
It’s a goldmine of consumer insight you can use to create fresh, ultra-useful content, products and services. The kind your customers really want.
5. Keyword Surfer
Keyword Surfer is a 100% free extension that allows you to see search volumes directly in Google search results
Keyword Surfer is the fastest way to reveal search data and perform keyword research in Google Search. It’s 100% free. Forever.
Once you type your target phrase and press enter, you’ll uncover search volumes, keywords suggestions, related terms, visibility metrics, and on-page data.
Based on that you can find the best keywords, determine their difficulty and plan your content. No need to purchase any expensive tools — Keyword Surfer
For every new search you conduct in Google, you’ll get invaluable data for content and SEO strategy:
– Search volume for your primary keyword
– Similar keywords with their volumes and similarity score
– Estimated traffic for a domain of each top-ranking page
– Related searches with their volumes
– Word count for top-ranking pages
– Number of exact keywords used on top-ranking pages
– Cost per click (CPC) for your primary keyword
6. Keyworddit
Keyworddit is a unique tool that pulls keyword ideas from Reddit. Enter a subreddit, and it’ll mine the titles and comments of threads to find up to 500 keywords.
This tool is a fantastic starting point if you know little or nothing about a niche.
It also tells you what kind of language they use to describe such things.
Beyond ideas, the tool pulls estimated US monthly search volumes for each keyword. That helps give you some idea about the popularity of each subtopic.
To learn more about a keyword, hit the “Context” link to pull up the threads in Google that the keywords were derived from.
7. Google Search Console
Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues and make your site shine in Google Search results
- Optimise your content with Search Analytics
See which queries bring users to your site. Analyse your site’s impressions, clicks and position on Google Search. - Get your content on Google
Submit sitemaps and individual URLs for crawling. Review your index coverage to make sure that Google has the freshest view of your site. - Get alerts on issues and fix your site
Receive email alerts when Google identifies issues on your site. See which URLs are affected by these issues and tell Google when you’ve fixed them. - Understand how Google Search sees your pages
The URL Inspection tool provides detailed crawl, index and serving information about your pages, directly from the Google index.
8. Questiondb
Questiondb finds the questions people are asking about a specific topic. It pulls these from a database of 48M questions sourced from Reddit.
Questions are sorted by popularity, but you can also sort by topic. This is a super useful feature because it also groups questions together.
This is useful when writing blog posts, as it helps you understand which questions to answer.
If you browse the comments, you can often find answers fast, which speeds up content research.
9. Jaaxy
Jaaxy is the industry’s only keyword and research platform that was developed by affiliate marketers FOR affiliate marketers. There are an incredible number of hands on processes that are very time consuming when it comes to your business. Keyword and competition research can now be a breeze!
With Jaaxy you are getting the most advanced, yet useful platform in the world for managing all aspects of keyword, website, competition, and market research.
With over 500 Million “brand new” search terms being searched every day, it is important that you have a keyword tool that can offer accurate traffic, competition, and domain insights into billions of keywords. Jaaxy is that tool.
With the Keyword Research Tool, you are going to be able to quickly discover unique, hot and untouched keywords that you will then be able to use to drive your SEO and PPC campaigns to new heights.
For a better word, Jaaxy is going to allow you to “spy” on your competition and probe into WHY their websites are ranking, where they are ranking, and you will get insightful data into their website’s content structure, meta tags, content quality/length, backlinks, ad placements, along with other information that the competition simply doesn’t want you to have. Plain and simple, this information is going to give you a competitive edge.
10. Ahrefs Keywords Explorer
Keywords Explorer discover thousands of great keyword ideas, analyze their ranking difficulty and calculate their traffic potential.
- Keywords Explorer runs on the world’s largest third-party database of search queries.
- Thousands of Keyword Suggestions
- 10 Different Search Engines
- Accurate Search Volumes
- Keyword Difficulty Score
- “Clicks” Metric
- See the “Parent Topic” for your target keyword
- Advanced SEO Metrics
11. Keyword Tool
There are few places on the web where you can find keywords that people type in Google search box. One of the most popular sources of this information is Google Keyword Planner.
Unfortunately, data presented by Google Keyword Planner is meant to be used for paid advertising inside Google Ads platform. The keywords that you will find with this tool might be too generic and not very descriptive. In other words, barely useful for content marketing, blogging, or SEO.
Keyword Tool does not use Google Keyword Planner to generate keyword ideas. We find keywords that people search for on Google using the different source – Google Autocomplete.
Google Autocomplete, the source of data employed by Keyword Tool, was created by Google to make search experience for people easier and faster.
Basically, Google shows the autocomplete suggestions whenever you start typing anything into Google search box. It is in Google’s best interest to show the most relevant keywords in the autocomplete suggestions. Keywords that would help Google to retrieve the most relevant websites and help users find the most relevant content for their search query.
12. Serpstat
Serpstat extension designed for fast and comprehensive analysis of any website or webpage. All necessary data is available with one click directly on the site and help you find out the level of website optimisation.
Serpstat Website SEO Checker allows you to find the key metrics of any site or page in just a few clicks. It provides you with an extensive list of SEO metrics, analysis, and tips.
To examine a domain/page, you don’t need to open a new tab. Click on the icon and you’ll get an SEO audit of domain or page: visibility, traffic, number of keywords, top competitors in the region, etc.
Serpstat Website SEO Checker makes analyzing competitors data easier than ever. The extension helps you to provide quickly a keyword research and trust me, it’s much better than Keyword Planner tool.
13. Moz Keyword Explorer
- Analyze keywords by search volume
Effectively predict how much search volume a keyword will receive with more than 95% accuracy. - Generate and save keyword lists
Comprehensive scoring helps you prioritize keywords by topic or focus in one place to use as a keyword planner. - Export your data
Easily export keyword research suggestions, analyses, and lists into metrics-rich, well-formatted CSVs. - Find keywords in question format
Stay ahead of the curve by targeting long-tail keywords with high relevance, broadly related topics, or keywords in the form of questions. - Sort by predictive keyword metrics
The Keyword Difficulty, Volume, and expected Organic Click-Through Rate scores help predict your ability to rank and drive traffic. - Perform competitive keyword analysis
See what keywords your site ranks for and discover your competitors’ most important keywords. - Check Keyword Difficulty
Moz’s proprietary Keyword Difficulty score shows how easy (or hard) it is to rank on each SERP.
14. Ubersuggest
Ubersuggest is a free SEO tool that specializes in generating new keyword ideas. Originally founded as a tool that scraped Google Suggest terms, Ubersuggest was recently acquired by entrepreneur Neil Patel, who has since expanded the feature set significantly.
- Domain Overview
- Top SEO Pages
- Keyword Suggestions
- Content Ideas
- Backlink data
16. GTMetrix
Whether you’re on desktop or mobile, low or high-end hardware, or half-way around the world – your experience with the web should be fast.
That’s why we’ve dedicated ourselves to helping users of all skill-levels to deliver fast and seamless web experiences.
17. SERPROBOT
SERP ranking or Search Engine Results Page ranking is basically the position a website appears in a search engines results page.
All the major search engines have vast amounts of data about the sites they index and for each search query they must rank these sites according to 100’s of different criteria to provide what they see as the best and most useful results.
They deliberately don’t disclose how their ranking methods work to prevent manipulation and are constantly changing or fine tuning the weight of criteria to produce more relevant results.
However over years of careful study, the online community has managed to narrow down the most important and influential factors:
- Search keywords or terms related in the pages title, heading tags, image tags etc.
- Relevant, original body content including search keywords or terms related.
- Not over optimised with a high proportion of keywords within the overall site (somewhere between 2 to 5% is best).
- Enough content to be valuable – over 200 words is mostly classed as acceptable.
- The quantity and quality of incoming links using the search keywords as anchor text.
- Rich media such as images or video to improve user experience.
18. BING Webmaster
Bing Webmaster provides easy-to-use public tools to help you do more with your site.
- Dashboard
Leverage your dashboard for the sites you manage. Get a summary view of how well your site is performing and identify what needs emphasis - Reporting Tools
Understanding what leads people to your site can help you understand what to focus on to increase traffic. Our detailed reports help you with this - Diagnostic Tools
Our diagnostic and research tools give you information on what people are searching for and what areas to expand on next - Notifications
Stay on top of messages and alerts for your sites. Subscribe for notifications or use the notifications console to manage your site notifications
Conclusion
In this cut-throat competitive market, a growing number of businesses are leveraging various online marketing techniques and tools to generate quality leads and boost their bottomlines. Our list of keyword research tools will help you build your foundation for a profitable online business.
Also, take a look at our handpicked tools to build a profitable sales funnels or you may explore marketing campaign management software to explore ways to manage your online marketing campaign.
So what are you waiting for? Include these software and tools into your online business process and reap the benefits of automation!
