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31 Best SEO Tools That Help You Improve Website Traffic, Conversions And Search Ranking

Best SEO Tools

Not all SEO tools are helpful for your business. Many of them are really junk, which will neither save you time nor help you improve website traffic. There are so many SEO tools and plugins, and extensions available that it is really difficult to find out the best SEO tools.

You need good SEO tools for keyword research, content marketing, social media planning, monitor the overall health of your website. You also need a good SEO tool that can help you find long-tail keywords so that you can generate good traffic in a short period.

Here, we have listed the 31 best SEO tools that help you improve website traffic, conversions, and search ranking.

1. SEMRush

SEMrush is a marketing solution designed to help enterprises streamline processes related to keyword research, search engine optimization (SEO), advertising campaigns, brand monitoring, and more.

SEMrush allows businesses to analyze the performance of website content across social networks and plan or schedule posts across Facebook, Twitter, Instagram, Pinterest, and LinkedIn. It lets users identify topics for marketing articles, track task deadlines and utilize templates to manage SEO content. SEMrush provides mobile applications, which help professionals track the performance of top keywords.

2. Ahrefs

Ahrefs is a suite of SEO tools that familiarizes users with the ins and outs of content marketing. It helps users do competitor research to determine high-ranking PPC keywords, backlink approaches and more. The provided overview of competitors’ strategies helps users formulate new strategies accordingly.

The keyword analysis tool helps you find appropriate keywords for your content that will drive increased traffic to the website. Users can also monitor the progress of the site and compare it with their competitor’s site with the competitive comparison tool.

Users will also get to know the impact of existing backlinks on their current website. With on-page analysis, you can analyze a link based on target keywords.

Read More: 25 Best Marketing Software For Businesses Of All Sizes

3. Ubersuggest

Ubersuggest, developed by Neil Patel, is a keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top-ranking SERPs for them.

Metrics they include in their report are keyword volume, competition, CPC, and seasonal trends. Great for both organic, SEO and paid, PPC teams this tool can help determine if a keyword is worth targeting and how competitive it is.

4. Reporting Ninja

Reporting Ninja is a PPC, Social Media & Analytics reporting tool for online marketers & digital marketing agencies for easy reporting. The key features include white label reports, an intuitive report editor for easy report creation, scheduled reporting. The reports are fully customisable. Highlight your insights with charts, tables, statistics, widgets and more. All users can enjoy a 15 day free trial.

5. Moz

Moz is a SEO application that notifies organizations, on a weekly basis, regarding the status and overall health of the organization’s website and its content. Keyword search and ranking can be monitored and used to determine new advertising opportunities. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights into how your website is performing but also how to improve it.

6. KWFinder

An SEO Keyword Tool like KWFinder helps you find long-tail keywords that have a lower level of competition. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP. Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you rank your website even higher.

7. Answer The Public

Answer The Public listens into autocomplete data from search engines like Google then quickly cranks out every useful phrase and question people are asking around your keyword. You can use this free SEO tool to create content around for keywords like fitness, yoga, running, crossfit, exercise and cover the entire spectrum.

8. Google Trends

Google Trends analyzes the popularity of top search queries in Google Search across various regions and languages. Not only does it give you information regarding a keyword but it offers great insight into trends around the topic which can be invaluable at any stage of a business’s growth. If you are not sure which SEO keywords are the ones for you, this is the best SEO tool to use.

9. WooRank

WooRank is a cloud-based website review and search engine optimization (SEO) tool that allows users to improve website traffic, conversions and search ranking. Its SEO checker enables users to track and connect marketing data and review websites.

The tool integrates with platforms such as Semrush, Google Partner, Majestic, WordLift and Google Analytics. The keyword research tool helps users track keyword positions and provides insights on competitor keyword rankings.

10. SpyFu

Spyfu is a cloud-based marketing tool designed for businesses of all sizes. Key features include SEO performance analysis, API access, keyword rank tracking, SERP analysis and more.

Spyfu helps SEO and PPC professionals analyze competitors, increase website traffic, monitor their websites’ rankings on search engines and generate quality sales leads. Additionally, marketers can use Spyfu to build a relationship with social media influencers, create customizable reports, estimate advertising spending and find quality backlinks to drive traffic.

11. Majestic

Majestic is one of the best marketing SEO tools according to experts. It has countless useful features like The Majestic Million which lets you see the ranking of the top million websites.

The Site Explorer feature allows you to easily see a general overview of your online store and the number of backlinks you have. It also works as an SEO keyword tool allowing you to find the best keywords to rank for while also having features geared to site comparisons and tracking your rank.

12. Keywords Everywhere

Keywords Everywhere is another great SEO Chrome extension that aggregates data from various SEO tools like Google Analytics, Search Console, Google Trends and more to help you find the best keywords to rank for.

Keywords Everywhere pulls the “People Also Search For” and “Related” keywords from Google & Bing and shows them to you with the volume metrics right inside the search pages.

Keywords Everywhere uses Google Trends to estimate the historical monthly search volumes from 2004. You can view & download volume data at the monthly, weekly, daily and hourly levels.

13. SEOQuake

SEOQuake is considered one of the best free SEO tools. This Chrome extension acts as an SEO checker tool that performs on-page site audits, assesses both your internal and external links while also doing website comparisons to help you determine how you perform against your competitors.

Check your webpage’s SEO health with a real-time diagnosis feature that helps you identify and fix various optimization issues that occur with modern search engines.

14. Fat Rank

Fat Rank is a FREE lightweight in browser keyword rank checker tool. Simply visit a website, click the Fat Rank icon, type in your keyword and it will tell you where that website ranks in Google and which page URL ranks. It is very practical and usable for both competitor research, prospecting and even simple quick ranking reports for your clients.

15. Screaming Frog

Screaming Frog SEO Spider is a website crawling tool designed to help businesses extract onsite data, audit SEO issues and analyze results in real-time. Features include duplicate page detection, site visualization, crawl scheduling, forms-based authentication, XML sitemap generation and reporting.

Screaming Frog SEO Spider integrates with various third-party platforms such as Google Analytics, Google Seach Console, PageSpeed and Link Metrics. It is available for free and on annual subscriptions and provides support via phone, email and documentation.

Read More: 25 Best SEM Tools For Advertisers Of All Sizes To Promote Products And Services

16. SE Ranking

SE Ranking is a cloud-based search engine optimization (SEO) platform that is suitable for midsize marketing and software companies. It offers keyword position tracking, competitor analysis, backlink monitoring, website audits, social media management, reports and more.

SEO tools include keyword suggestions and grouping, marketing planning features, website audits and on-page SEO audits, keyword rank tracking and backlink monitoring. SE Ranking can monitor organic and paid keywords, and users can compare organic versus paid traffic.

17. Conductor Searchlight

Conductor’s integrated technology, Conductor Searchlight, is an intelligent organic marketing platform that allows businesses to discover new customer insights, create and optimize engaging content, and track SEO performance.

Users can also discover new opportunities and track competitor activity by using technical site, market share, and keyword visibility analysis.

18. Serpstat

Serpstat is a cloud-based search marketing analysis tool suitable for all industries and businesses of all sizes, particularly marketing agencies, e-commerce businesses and pay per click (PPC) campaign managers. Serpstat offers search engine optimization (SEO) analysis, keyword research, analytics, rank tracking, backlink analysis and more.

Users can collect keywords for SEO and PPC campaigns, get lists of competitor keywords and compare keywords to performance indicators such as search volume, cost-per-click, competition level or number of search results.

19. BrightEdge

BrightEdge is the global leader in enterprise content performance. As a SaaS technology SEO platform BrightEdge enables marketers to drive traffic, conversions, and revenue from their largest marketing channel organic search. With the advent of secure search, Google’s ‘not provided’ and the impact of Google algorithm changes, search marketing now requires SEOs to work more closely with their content marketing colleagues to target demand, optimize content, and measure progress and results.

20. Netpeak Spider

Netpeak Spider is an on-premise software designed to help SEO analysts, marketing teams and web developers perform search engine optimization (SEO) audits and extract data from websites. Using the SEO crawler, professionals can locate broken links and search for duplicate content across web pages, titles, texts and meta description tags.

With the administrative dashboard, managers can generate site audit reports in PDF format and customize them by adding logos, contact details and recommendations for clients.

21. MarketMuse

MarketMuse is a cloud-based enterprise content planning solution that helps content marketers, content creators, marketing agencies, publishers and e-commerce companies maximize the value of their online content.

MarketMuse identifies topical gaps or inconsistencies in a company’s online material. It suggests what types of changes are needed to improve the quality of the content and make it more thorough and engaging to improve search engine rankings.

22. AgencyAnalytics

AgencyAnalytics’ key features include automated reporting, white label dashboard management, client and staff access, data source connection, rank tracking, and SEO audits. It provides custom marketing dashboards to represent data through bar charts, line graphs, pie charts, tables and statistic widgets.

Additionally, AgencyAnalytics offers SEO tools for tracking ranks, backlinks, site audits and competition analysis. AgencyAnalytics integrates with Active Campaign, Adroll, Avanser, Backlink Monitor, Birdeye, social media and google applications.

23. Yoast

The Yoast SEO plugin makes it easy for your site to meet the highest technical SEO standards. It also gives you the tools to bring your content to the highest standards of SEO and overall readability. Here, we’ll discuss how our plugin helps you build the best website you possibly can!

Yoast SEO improves your content SEO by helping you set a keyphrase and telling you exactly how you can optimize your content to rank with this keyphrase.

24. SimilarWeb Pro

As the most trusted platform for measuring online behavior, millions of people rely on SimilarWeb insights daily as the ground truth for their knowledge of the digital world.

You can see any website’s organic and paid keywords, including ‘Google not-provided’ keywords. Find trending keywords, see how much traffic they generate and discover the search ads associated with them.

25. Mangools

Mangools is a set of easy-to-use search engine optimization (SEO) tools for freelancers, bloggers, affiliate marketers, small to medium enterprises, SEO and marketing agencies. Key features include keyword research, competitor analysis, SERP analysis, rank tracking, backlink analysis and a Chrome/Firefox browser extension, which helps extract the key data from all tools.

Ease of use is where Mangools excels as tools try to provide features and data in a way, which even SEO newbies would understand

26. CanIRank

CanIRank is a new kind of SEO software designed to provide actionable insights and recommendations rather than data. Built by Stanford engineers and one of the world’s leading predictive analytics experts, research shows that CanIRank is over twice as accurate as legacy SEO tools. It’s the only SEO software able to predict a website’such as “When looking for flights online what do you search for?” and, by sending a link Seed Keywords provides to your friends, gather data about what they would type into Google.

27. Wordtracker Scout

Scout is a simple extension tool for your Chrome browser that turns the web into a huge keyword generator.Choose a successful webpage that’s attractive to your target audience and uncover the true keywords of your market with a click of the mouse.

Now you know the true language of your audience, you can pick the high-performing keywords to attract targeted, profitable traffic to your site. Analyze the sites that attract your target audience, and get keyword ideas for your own marketing strategy.

28. Seobility

Seobility checks your complete website by crawling all linked pages. Errors and problems with the on-page optimization are collected and clearly displayed. For continuous review, your website can be constantly crawled to track the progress of your optimization. You will also be notified in case of severe problems. Furthermore, Seobility provides Backlink monitoring as well as a Ranking monitoring.


BROWSEO is a web app that allows you to view any webpage without distractions caused by styles. It also highlights parts of a page that are relevant for SEO.

The output focuses on pure HTML, similar to what search engines see when they visit a page. You can quickly determine a page’s structure as well as its relevance for specific search terms by toggling options such as:

  • Server response code
  • Is the URL redirected? If so, what kind of redirect is used?
  • Number of words on the page
  • Headings (H1-H6)
  • Number of internal links on the page (links to pages on the same domain)
  • Number of external links on the page
  • META information such as title tag, meta description, meta robots tag and any other tags that are present

30. Lipperhey

Analyze your website on technical, SEO content and popularity aspects. After the analysis, Lipperhey will show you how you can improve your website for higher conversion rate. Track your keyword rankings and the keywords of your competitors.

Lipperhey shows you what keywords will generate the most traffic for every page of your website. This allows you to rewrite titles and descriptions to get a higher ranking!

31. Google Search Console

Search Console by Google lets you monitor and report on your website’s presence in Google SERP. All you need to do is verify your website by adding some code to your website or going through Google Analytics and you can submit your sitemap for indexing.

The URL Inspection tool provides detailed crawl, index, and serving information about your pages, directly from the Google index. As an SEO checker tool Search Console can help you understand how Google and its users view your website and allow you to optimize for better performance in Google search results.

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