As a fellow marketer, I fully understand what a lengthy effort content marketing can be.
It takes a healthy amount of research, brainstorming, and careful crafting to produce a single piece of content. Then there’s the SEO, social scheduling, influencer outreach…
When you’re finally done, you’re really ready to be done.
But checking your on-page SEO (even after the fact) is important to make sure you’re ranking highly and driving the most search traffic to your content possible.
Alexa’s new on-page SEO checker can help you analyze your content to make sure it’s optimized for search the best it can be.
Here’s how to check on-page SEO with Alexa.
Enter a landing page + target keyword pair
From your Alexa dashboard, navigate to Check On-Page SEO. Once in the tool, enter a published landing page URL and the keyword or phrase you’re targeting.
PRO TIP: It’s important to target a single keyword or phrase (supplementing with related terms) so you send a crystal clear signal to search engine crawlers what your content is about. Remember, a search in Google can be considered a question and your content the answer. The content that answers the question in the clearest, most focused way will rank highly.
If you don’t have a target keyword or phrase, you can use Alexa’s Keyword Difficulty tool to help you to choose the best fit for your content at the right competition level.
Analyze your SEO content
Once you’ve added your landing page + target keyword, click Analyze. We’ll run an SEO check up to make sure you’re meeting important best practices.
You’ll get a full on-page SEO report with recommendations for specific ways to optimize your page even more.
The report is organized into 4 categories:
- Relevance – These optimizations help make sure search engines recognize your content is relevant to the target keyword you’ve chosen.
- SERP Appearance –How your landing page will appear in search results. The more descriptive the content is, and how much of it is visible, make a difference in how appealing your content is to click on.
- Visitor Experience (UX) – Search engines consistently report that good user experience (UX) is an important part of ranking well in SERPs. A page that puts a user’s experience first will rank higher. These optimizations look for things like accessibility, linking, and responsiveness to determine a page’s UX.
- Target Keyword – Targeting a single keyword is the best way to send a clear signal to search engine crawlers that your content is about a particular topic. And making sure the keyword or phrase you choose is within your site’s Competitive Power makes it more likely you will rank for that term.
Spend time reviewing your report. Expand sections where optimizations were found. You can even export your results to a CSV to work offline.
Each recommendation in your on-page SEO analysis gives detailed directions for how to improve. We even include snippets of HTML so you can see where each change is reflected in your code.
After we check on-page SEO for your landing page + keyword pair, your report will be added to the tool’s main page.
Make important updates to your page and then analyze it again. We’ll scan your page as many times as you would like. And each time we’ll give you an updated report that reflects your changes.
If everything looks good in a category – you’ll see a green checkmark!
As you create and publish more content, analyze each of your landing pages to be sure you’re doing everything you can to stay competitive in search.
On-page optimization is a must if you want to maximize your hard work and your site’s organic traffic performance. And Alexa’s on-page SEO checker makes it easy.
This article was originally written for alexa blog. Read the original article here.
ABOUT THE AUTHOR
Jennifer is Marketing Coordinator at Alexa. With a knack for syntax and passion for building connections, she drives daily content strategy to bring you the latest and greatest happenings within Alexa and the wide world of web analytics and marketing.
