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The Act-On marketing automation platform is built by marketers and is simple to implement and use. Their platform delivers all kinds of automation needs that a marketer could have. You can use it to scale your business and optimize your website, landing pages, email, and forms, etc.

The digital solutions give marketers the option to automate their programs, work on efficiency and increase customer engagement.




  • Channel Management
  • Contact Database
  • Event Triggered Actions
  • Multi-Campaign
  • Lead Management
  • Email Marketing
  • Keyword analysis
  • Email design & creation
  • Email preview functionality
  • Campaign management
  • Campaign analysis
  • Campaign segmentation
  • Real-time campaign performance insights
  • Automated Email Responses
  • Sending Outbound Emails
  • Manage Email Deliverability
  • Building and Personalizing Emails
  • Automated Email Responses


  • Deployment: Cloud Based, Web Based, SaaS Based


  • In Person
  • Live Online
  • Webinars
  • Documentation

Act-On Users

Available Support

  • Live Support
  • Business Hours
  • Online

Language Support

  • English

Company Details

  • Company Name: Act-On Software

  • Headquarter: United States

  • Full Address:


I liked that over the past four years I have worked with the product I have seen it grow leaps and bounds. They have a team that is dedicated to making smart improvements with the product.

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Act-On offers automated program templates, all of which are completely customizable to meet our needs in driving leads in our marketing plan. The ease of use which is visually appealing with drag-and-drop, list segmenting, lead scoring options and integrations all work for our organization on both the user level and administrator level.

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I like Act-On very much because it has been the most solid software in terms of support and artificial intelligence, it integrates very quickly. It is extremely practical and easy to understand to do any marketing work. The support is very easy to use. Act-On encourages the deployment of clients very quickly.

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Our onboarding experience wasn’t the best, but Act-on has since implemented a new onboarding process that involves thorough training and set-up. We went to the bootcamp later and we are pleased that Act-on now offers that at the kickoff for other customers.

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We chose Act-on as our marketing automation software because of its native integration with Salesforce, our CRM at the time. We made the move from Marketo, and Act-on has a much easier user interface. There were so many things we could track and do. We had great customer service, including weekly calls with a customer experience rep.

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