Overview
The Act-On marketing automation platform is built by marketers to automate their programs, work on efficiency, and increase customer engagement.
- Best for: Mid-size B2B teams that want serious automation and only want to pay for contacts they actually email.
- Key features: Email, landing pages, segmentation, automation and about 44 integrations.
- Skip it if: You’re small or watching every dollar. The entry plan is $900 a month.
- Pricing: Professional is $900/mo for up to 2,500 active contacts. Enterprise is custom. Annual contracts are required, and there’s no free plan, only a demo.
- Check before you buy: Onboarding, migration and several add-ons aren’t priced publicly. Get them in writing.
Screenshot
Features
- Channel Management
- Contact Database
- Event Triggered Actions
- Multi-Campaign
- Lead Management
- Email Marketing
- Keyword analysis
- Email design & creation
- Email preview functionality
- Campaign management
- Campaign analysis
- Campaign segmentation
- Real-time campaign performance insights
- Automated Email Responses
- Sending Outbound Emails
- Manage Email Deliverability
- Building and Personalizing Emails
- Automated Email Responses
Specifications
- Deployment: Cloud Based, Web Based, SaaS Based
Training
- In Person
- Live Online
- Webinars
- Documentation
Act-On Users
Available Support
- Live Support
- Business Hours
- Online
Language Support
- English
Company Details
Company Name: Act-On Software
Headquarter: United States
Full Address:
Reviews
I liked that over the past four years I have worked with the product I have seen it grow leaps and bounds. They have a team that is dedicated to making smart improvements with the product.
Act-On offers automated program templates, all of which are completely customizable to meet our needs in driving leads in our marketing plan. The ease of use which is visually appealing with drag-and-drop, list segmenting, lead scoring options and integrations all work for our organization on both the user level and administrator level.
I like Act-On very much because it has been the most solid software in terms of support and artificial intelligence, it integrates very quickly. It is extremely practical and easy to understand to do any marketing work. The support is very easy to use. Act-On encourages the deployment of clients very quickly.
Our onboarding experience wasn’t the best, but Act-on has since implemented a new onboarding process that involves thorough training and set-up. We went to the bootcamp later and we are pleased that Act-on now offers that at the kickoff for other customers.
We chose Act-on as our marketing automation software because of its native integration with Salesforce, our CRM at the time. We made the move from Marketo, and Act-on has a much easier user interface. There were so many things we could track and do. We had great customer service, including weekly calls with a customer experience rep.