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Instagram is a social media application that allows businesses to manage the content they created. Users can share photos, edit posts, and monitor customer engagement. They can also comment on other users’ posts, send each other private messages, and search posts.

The marketers use Instagram to gain insights about the followers and even track the performance of their posts and stories. Users can also use editing tools and apply multiple filters like brightness or contrast, adjusting exposure, before posting the videos and photos online.

Instagram is one of the most popular social media platforms that allow businesses to engage better with their customers and prospects. It enables you to manage, create and share content online. Users can share photos and videos, react to other users’ posts, send private messages, and search posts using keywords and hashtags.

Instagram helps marketers to analyze followers’ behavior and monitor the engagement of posts and stories. It includes a huge variety of editing tools and filters like adjustment of exposure, brightness, or contrast on photos or videos.

Businesses can organize online campaigns and promote selected posts and target audiences according to their preferences, interests, locations, and more.




  • Automated Publishing
  • Brand Tracking
  • Collaboration Tools
  • Content Import/Export
  • Content Management
  • Content Sharing
  • Customer Engagement
  • Drag & Drop
  • Multi-Account Management
  • Real Time Editing
  • Reporting/Analytics
  • Social Media Monitoring
  • For Small Businesses


  • Deployment: Cloud Based, Web Based, SaaS Based, iPhone / iPad, Android

Language Support

  • English

Company Details

  • Company Name: Facebook

  • Headquarter: United States

  • Full Address:


Overall: I’ve been able to solve many business problems I wasn’t able to solve with previous software such as linked in/Facebook etc. I Instagram has been optimized to serve my social standards whether it be personal or business. You are permitted up to five accounts you can switch back-and-forth through out for whatever you need to do. They also made a feature in which you can create an online shop right there on your profile. I have been on Instagram for about eight or nine years, and I must say it’s developed into one of the best software I think we have in our day of age. It has all the features of Facebook and Snapchat combined. And I think it’s more user sociable than anything. You can see your favorite celebrities post throughout the day. And it’s very enjoyable to meet new people and build rapport with partners across the network.
Pros: What I like most about this software is you can create a business account or personal account. They also give you the option to put money behind promotion in order to boost your post. They give you insights on your progression and your overall reach.
Cons: Well I like leases that it gets pretty pricey for a promo that you can do on your own with just a little bit of effort. I feel as though the rate of insight per dollar should be changed. But overall I can’t think of too many things I don’t like about the software it’s pretty perfect.

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Overall: I have had a great overall experience with Instagram being able to share my thoughts, ideas, and time with others that I love. Being able to connect is great and being able to have a collection of your memories in one spot is amazing! A lot of fun to reminisce. I have many friends who have used Instagram as a platform for their voices as well as products and have had a lot of success using this application. Instagram has given me a profitable photo album.
Pros: What I liked most about this software is that you’re able to share anything, search anything, and connect with just about anyone. This application has brought together not only people, but the visual representation of their experiences within their lives as well.
Cons: What I like least about this software is a large issue when it comes to the internet alone. There are a vast array of people on the site which means some comments may not be so nice. I believe if you stray from negative profiles and people, there isn’t much to worry about as with almost any program.

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What do you like best?
The best I would like to say about Instagram is it provides a good connection to help people to grow. And also it is an accurate app for which we can reach people initially people show an interest in Facebook but nowadays people preferring Instagram because it using the latest technology like AI and ML to give a good suggestion for viewers, and there is a lot to discuss security we can hide our profile to strangers and also Instagram won’t collect our data and we can hide our friends and our contact details, etc and Instagram not only used to entertainment it is also used for education we can even save posts which we like and which we found useful

What do you dislike?
The only thing I don’t like about Instagram is they should encourage their recommendation system by using the latest technologies like natural language processing which used for the text segmentation

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What do you like best?
The UI and intuitiveness of this platform make it different from all the social platforms available in the market. Also, go “LIVE” feature is the most popular and unique for the users. Users can chat with friends live and also, can LIKE and COMMENT.

It has a section where all entertaining and other useful stuff like, short videos, designing, food, Vlogs, etc called Instagram Reels. It is the most popular among the days.

What do you dislike?
It has a rich amount of features that go beyond our thinking.

The only thing is it consumes a high amount of data while watching Instagram Reels, which can be reduced.

Otherwise, it is a great Social Gathering Platform.

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