ON24 works to change how organizations can engage with their audiences. It provides data-rich webinars and content ideas that help the companies to connect with customers on a more personal level. Through the ON24 systems, marketers create Live, On-demand, and personalized engagement and later integrate it into their operations. Marketers are thus able to drive more revenue just by using ON24.
- Event Management
- File Sharing
- Mobile Access
- Real-Time Chat
- Screen Sharing
- Deployment: Cloud Based, Web Based, SaaS Based
- In Person
- Live Online
- Live Support
Company Name: ON24
Headquarter: United States
Overall: I have been using on24 for over 3 years. First as a powerpoint designer and now I run it end-to-end. I find the software intuitive and after a bit of training easy to use.
Pros: We use On24 in our marketing department to attract new leads for our sales team. We use On24’s Simulive feature. This allows us to pre-record our speaker and slides. Then the day of the live webinar the attendees watch the edited video then our speakers are pushed into a live conversation to take questions that have came in. On24 is maybe the only webinar platform that can do this. All others are more of a screenshare system. Simulive gives us the most flexiblity to have a seamless webinar without any sound or speaker problems.
Cons: On24 audience console allows us to put up different resources, surveys and links, but it is limited in its customizability. I’d like to see more console customization when it comes to menu format and colors. Also being able to upload your branded font would be great too.
Overall: Seriously terrible
Pros: simu-live and on-demand options allow us to mitigate the risks involved with live presenting on this platform.
Cons: the “best practices” where presenters need a wired internet connection, clear cookies, restart the computer and have no other apps going–are you kidding me? What year is it? The customer service is poor, not for lack of CSM’s trying, but because there is no follow through from the product team, and CSM’s often don’t have access to the latest information, leaving them set up for failure.
What do you like best?
The interactivity available – even in On24. It makes producing MQLs from webinars easy and significantly extends the working life of a webinar. It makes you look very professional. Support excellent. On screen CTAs – easy way to gauge interest. The fact that there is no awkward stop start of sharing screens as you switch from presenter to presenter.
What do you dislike?
The slight delay in screen share. Lack of pointers to highlight slides – although this is being rolled out. The fact I can’t pass through arguments to partially complete a form I am linking to (but I wouldn’t even have attempted this in Zoom!)
What do you like best?
I like the different functionalities of ON24, their free webinars on how we can improve our webinars, the yearly benchmarks that we use to measure the success of our webinars, as well as their very helpful support team.
What do you dislike?
The support packages are on the expensive side.. The support dashboard isn’t very intuitive as well. I hope they do something about this to improve the user experience. There are also some glitches on the live webinar itself, which we have reported multiple times with no resolution from their end. Other than that, it’s still a fairly great tool to use.
Once I learned the software and all of the features, it is a great tool to host webinars and live events and I prefer it over some other options out there. But getting to a place of comfort was a bit of a bumpy road. But there are several neat features of the tool (reporting, console building, registration pages, etc) that are worth the effort.
ON24 has a feature to build out a “console” for your webinar or live event that includes several engagement tools. It is also web-based and less clunky than other solutions. Once you understand how to use the system, it is easy and efficient to use. They have a simu-live feature where you can pre-record the webinar and push out as a live event, which is very helpful in the age of virtual events, The reporting is pretty good as well.
Well, the customer service levels can be confusing and seem disjointed (call center vs chat vs account manager) and sometimes not everyone is on the same page. There is a learning curve on how to become fluent in the software even for presenters. There is a separate presenter “studio” that requires training for your presenters to learn so I would recommend many practice sessions and A/V checks for a smooth event. You can purchase additional support for live events if needed.