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WebEngage is a customer data platform that simplifies user engagement and retention for consumer tech enterprises & SMBs. This marketing automation suite that powers user engagement for thousands of brands worldwide, working across several industries. In-depth product and marketing analytics tools offered by it are used by many successful businesses across the world.




  • Predictive Modeling
  • Data Matching
  • Customer Profiles
  • Behavioral Analytics
  • Predictive Modeling
  • Channel Attribution
  • Location-Based Marketing
  • Email Marketing
  • Text-to-Win
  • A/B Testing
  • Content Analytics
  • Contextual Targeting
  • Data Analytics
  • Experience Management
  • Building and Personalizing Emails
  • Manage Email Deliverability
  • Automated Email Responses
  • Cross channel campaign management
  • Advanced Custom Segmentation
  • Multivariate Testing
  • Web Forms
  • Dynamic Content
  • Spam Check
  • Mobile Notifications
  • Geo Targeting
  • Expiry Notifications
  • Contextual Targeting
  • CAN SPAM Compliance
  • Drip Campaigns
  • Event Triggered Email
  • Mobile Optimized Emails
  • Subscriber Management
  • WYSIWYG Email Editor
  • Auto-Responders
  • Customer Surveys
  • Dynamic Content
  • List Management
  • Reporting/Analytics


  • Deployment: Cloud Based, Web Based, SaaS Based


  • In Person
  • Live Online
  • Webinars
  • Documentation

WebEngage Users

Available Support

  • Live Support
  • Business Hours
  • Online

Language Support

  • English

Company Details

  • Company Name: WebEngage

  • Headquarter: India

  • Full Address:


Mapping out a user journey which everyone from techies to PMs to content writers, could understand was very important to us as a business. Most tools swung one way or the other, made for developers or made for people who didn’t care about APIs. WebEngage has best of both worlds, and the most awesome journey builder I’ve come across as a marketeer.

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Can improve on some extended functionalities and validations on forms which inturn would help build more intuitive surveys.

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This service has provided our company with a totally different point than what we are used to, the message handling and automation is much more optimal and better for us, so now we are better managed when conducting marketing campaigns are automated where we receive a response of clients that are potential or increase the traffic of the web, the system is much more complete because it allows a CRM so it increases the traffic to our website I am happy because its tools are very interactive and I have not had any negative points when In this regard, it has been very simple and intuitive to be able to create follow-ups.

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The pricing model discourages experimentation and creates road-blocks in terms of on-boarding. For a tool which doesn’t actually send emails / messages (they have integrations with all leading senders), the pricing is too steep based on number of active users / events you can send.

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This is a platform that allows you to carry out marketing automation, you can segment customers, automate the system by email, carry out email campaigns to obtain a significant customer acquisition and with a greater reach. It allows you to establish an interaction with customers through channels such as SMS.

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Easy to use and set up journey’s once their script and events are in place (no technical knowledge required).

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User journeys is the main value generator for marketing guys. Allows cross device campaign set ups with perfect ease. Integration with also makes life easier as most of the campaigns can be event driven. Client support is awesome

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