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Webinars help businesses market their product launching events and interact with their audience. However, the wrong webinar platform can deter your goal and slow down your success. This article helps you choose the right webinar for your business.

What is a Webinar?

Webinars are seminars that take place on an online platform. Unlike offline seminars, people from all over the world can attend webinars. However, companies must choose the right webinar platform that allows many people to join for this to happen.

Webinars help businesses conduct meetings, information sessions, and virtual events. Attendees can share documents and desktop applications. Users can also record or live stream the webinars through Facebook Live, YouTube, or other streaming services.

Webinar software tools play an important role in the e-commerce realm. These software solutions enable us to present information in an informative, relevant, and engaging manner. They also allow us to promote a product or network.

Looking For A Webinar Software Product That Meets Your Needs? Consider Any Of The Following Options:

1. Livestorm

LivestormLivestorm offers the necessary tools to help users sell products to their target audiences or improve internal communications of their enterprises, using videos. The free webinar platform allows users to set up quick meetings and webinars so that they can get things done faster. With only a few clicks, you can create webinars as well as meeting events while taking advantage of this software tool’s intuitive UI. Once you set up a webinar or meeting, you can send your target audience the link so that they can sign up and access it remotely.

Key Features

  • High-level automation with webinar sequences.
  • Highly adaptable and easy to set up webinar themes.
  • Interactive chats with polls, questions, and so much more for improved customer experience.
  • In-webinar CTAs(calls to action) display influences viewers to act.
  • Support for product demos and 1:1 meetings to qualify leads and boost sales. 
  • Integration and analysis for webinars and video meetings. 
  • Comprehensive customer support in multiple languages.
  • One-click invitation.
  • Screen-sharing.
  • Embedded registration forms.
  • Source tracking.
  • Detailed attendance analytics and replay analytics. 
  • Participation report.
  • Unlimited recording storage.
  • Data export in XLS and CSV formats. 
  • Integration with more than 1000 apps, including Zapier.

2. Demio

DemioDemio comes only with features you’ll need for your webinar events and video streaming projects. That makes the process of setting up, running, and managing a webinar or other similar events simple. With that, it’s easy to stream pre-recorded or live videos to your audience.

Key Features

  • Browser-based operation.
  • Webinar event registration tracking.
  • Poll result and CTA launch monitoring during a webinar.
  • Integration with a wide range of marketing apps and tools such as Zapier, GetResponse, MailChimp, etc.

3. Riverside

RiversideIdeal for larger businesses that want to host webinars, Riverside offers an amazing benefit as a top webinar software tool. This software enables users to record webinars with crystal clear uncompressed audio so that their audiences can hear your speech without a struggle. On top of that, it lets you edit your material and streamline it into well-structured webinars. Here are more features of this amazing software;

With the ability to have up to eight guests on your webinar, your audience will receive a more personal and interactive experience each time they hop on.

Key Features

  • 48kHz WAV audio recording.
  • Webinar transcriptions let your audience with hearing problems get the message in your recording and everyone else find a specific moment in the recording quickly if they don’t have the time to watch the webinar.
  • Social media(Facebook, Twitch, Youtube, LinkedIn) streaming with live guest feedback.
  • Guests’ participation confirmation.
  • Live recording sharing with other people during and after the webinar so that your guests can watch the webinar later if they can’t make it live on time.
  • Podcast Name Generator, YouTube Name Maker, and other additional tools are included in the software to allow you to expand your business easier.

4. WebinarJam

WebinarJamWebinarJam is another top-rated webinar platform to consider. This webinar software comes with all the features you need to launch webinars where you can sell your products or services to your audience.

Key Features

  • Youtube page live broadcast.
  • Ability to set a webinar with an offer pop-up alongside a countdown time that persuades your audience to take action right away.
  • The ability to pull videos of webinar participants for a one on one session, giving each participant a better and more personalized experience.
  • A click of a button room exit if a technical difficulty occurs. The software can load you and everybody else in a new room so you can resume the webinar.

5. GoToWebinar

GoToWebinarGoToWebinar eliminates the clutter and confusion that comes with organizing your webinar. This allows you to just focus on reaching out to the right audience and growing your business. This webinar software tool gives you access to an extensive range of features to improve your webinar experience. These include;

Key Features

  • Automated email reminders
  • Flexible scheduling.
  • Several built-in webinar templates.
  • In-built polls and surveys.
  • Automatic webinar recordings and pre-recorded events.
  • Customizable webinar invitations.
  • Robust analytics.
  • HD video quality.
  • 24/7 customer support.
  • Source tracking to discover which channel resulted in maximum webinar signups.
  • Seamless integration with a wide variety of tools like Salesforce, Zapier, Unbounce, GoToMeeting, etc.

6. EverWebinar

EverWebinarEverWebinar is a sister webinar software of WebinarJam. Built by one company, both webinar software tools serve the same purpose and offer almost the same benefits. The big difference is that EverWebinar delivers on-demand webinars and videos users can sign up to while WebinarJam offers traditional webinars. With that, EverWebinar allows you to create an on-demand video that people in different time zones can view at their best available time.

Key Features

  • Ability to import the same WebinarJam videos straight to EverWebinar.
  • Live chat even without a webinar video.
  • Answers and responses to audience questions and comments by your support team.
  • Ability to set webinar videos to start “just in time” the attendees signed up.

7. EasyWebinar

EasyWebinarEasyWebinar offers a comprehensive solution for both live and automated webinars, thanks to its diverse set of features. Known to be the only software tool that has successfully managed to combine webinar technology and marketing strategy, this software is truly a must-have solution for every business that wants to grow fast and excel.

Key Features

  • Integration with several popular email marketing software, lead generation tools, and shopping carts.
  • A multi-presenter webinar option.
  • Automated webinar set-up.
  • YouTube Live and Facebook Live webinar streaming using the software’s EasyChat.
  • True Voice technology reduces noise and lets you stream interruption-free HD videos.

8. ClickMeeting

ClickMeetingClickMeeting is a great webinar software for teachers who want to broadcast their training modules to students. Besides being geared towards teachers and instructors, this software also works for marketers seeking to create product demos that can help enlighten their target audience.

Key Features

  • Customized audience’s invite creation.
  • Registration page custom branding.
  • Whiteboard, running polls and surveys during webinars.
  • Screen Sharing with webinar attendants.
  • Buyable add-ons to expand your limits without necessarily upgrading your plan.
  • Opinion and reaction gathering from webinar attendees.

9. GetResponse

GetResponseGetResponse is slightly different from the other webinar software tools on this list. Even though the software doubles as an instant webinar, it’s mainly an email marketing tool. With it, you can set a complete webinar in less than three minutes.

Key Features

  • Automated email marketing with customizable autoresponders.
  • Landing pages.
  • Pre-existing webinar invitations.
  • Reminder templates with pre-filled webinar details.
  • List segmentation.
  • One-click webinar recording.
  • One-click webinar sharing options.
  • Text chat.
  • Detailed audience statistics and tracking for conversion statistics.
  • Customizable webinar URLs.

10. LiveWebinar

LiveWebinarWith LiveWebinar, you can quickly set up and host webinars. This all-in-one software solution also lets you establish real-time communication with your audience. The all-browser-based platform is easy to use and is supported by most smart devices including your smartphone, tablet, or laptop.

Key Features

  • LiveWebinar’s interactive features such as whiteboard, polls, and tests.
  • Screen sharing.
  • YouTube and Vimeo integration.
  • Personalized LiveWebinar rooms that fit with users’ visual identities.
  • Automatic chat translation with language interpreters.

11. Adobe Connect

Adobe ConnectAdobe Connect offers more robust ways to enable users to manage webinars and internal communication. This top-rated webinar software is designed to offer comprehensive webinar and online video solutions that ensure an interactive and secure online communication experience.

Key Features

  • Virtual classrooms with active and blended learning.
  • One-click and seamless webinar registrations.
  • Virtual event management with moderation capabilities.
    Backstage tools.
    Online meetings are similar to traditional in-person meetings.

12. BigMarker

BigMarkerAs a leader in the Webinar, Video Conferencing, and Virtual Event categories, BigMarker offers a high level of user satisfaction. With high usability scores, this webinar software is a good choice for anyone who is looking for a software tool that can effectively allow for interactive online meetings.

Key Features

  • Multi-series video sessions hostings.
  • Customizable video player.
  • Video embedding capabilities.
  • Offers, lead forms, and Q&A sections.
  • Automated training capabilities with video materials.
  • Quick set up for white label portal or a microsite.

13. Livestream

LivestreamPrimarily intended for big enterprises and educational institutions, Livestream is another great webinar software. Ideal for entities that have already established a relationship with their target audience, this tool comes with a set of prominent features as follows;

Key Features

  • An unlimited number of attendees or participants.
  • Unlimited storage.
  • Automatic recording and storing of all webinar events in the cloud.
  • Unlimited streaming analytics.
  • Several lead generation tools.
  • Facebook Live or YouTube live streaming.
  • Live Q&A and polls.
  • Audience chat.
  • Great customer support.
  • Event privatization.
  • Private link sharing.
  • You can embed the webinar into your website.

14. Webex

WebexWebex allows users to hold meetings throughout their organizations, offer online and offline training sessions, as well as provide remote support to their audiences. Coming with a high degree of customization, this webinar software allows you to tailor it to suit your specific business needs. Plus, it’s user-friendly and compatible with all devices as well as browsers.

It provides some impressive features along with HD video and audio services that can be accessed on multiple devices. Through Webex webinars, you can The key USPs of Webex include It is a cloud-based platform, so along with superior speed, there is a guarantee of data security as well.

Key Features

  • A host room.
  • HD videos(visuals) and audios.
  • Superior speed.
  • Guaranteed data security.
  • Cloud-based platform.
  • Hosts up to 40,000 attendees.
  • In-built Q&A sessions, polls, and surveys.
  • A mobile app version is available.
  • Impressive customer service.
  • Integration with popular marketing tools, including Salesforce.

15. Google Hangouts

Google HangoutsEverybody knows Google Hangouts, which is an age-old online communication tool. You can use this software to message or hold video calls with your audience, keeping it updated. You can also use it to hold webinars as well as online events. Plus, it’s free.

Key Features

  • Maximum of 30 participants.
  • Lets participants jump in and speak during a webinar.
  • Everyone has full control over how they take part in a webinar.
    Youtube live streams
    Compatible with Android, iOS, and the Chrome browser.

16. Zoom

ZoomConsidered the most popular webinar software, Zoom serves as a great way to connect with loved ones, friends, and colleagues remotely. This cloud-based video conferencing software is intuitive and user-friendly, making things easy for everyone.

Key Features

  • HD video and audio.
  • Screen sharing.
  • App and desktop sharing options.
  • Private and public chats.
  • Integration with Google Calendar as well as Microsoft Outlook.
  • Meeting scheduling.
  • Email functionality.
  • Cloud backup of every webinar.
  • Free access to up to 100 participants.
  • Free group meetings that are limited to under 40 mins.
  • Virtual whiteboards.
  • Efficient host controls.

17. Dacast

DacastWith DaCast, you can set up an interactive online meeting or video conference within minutes. This webinar software comes with unbelievable broadcasting features. With those, you can easily manage, analyze, and even monetize your online videos.

Along with 24/7 customer support, you get secure video hosting if you choose this software tool for your online meeting needs. What sets Dacast apart is that it’s so easy to use that even novice users have no difficulty getting started with it without assistance.

Key Features

  • Integration of live video with APIs.
  • Video streaming on Facebook and other social media platforms.
  • Live webinars and on-demand webinars.
  • Interactive live videos and on-demand videos.
  • Real-time analytics.
  • User-friendly web conferencing interface.
  • An unlimited number of viewers.
  • FTP access.

18. AnyMeeting

AnyMeetingAnyMeeting boasts the right features you need to set up an engaging webinar or video conference and engage with your audience in a manner that they feel part of the event. This webinar tool also lets you measure and analyze your webinar results. That way, you can understand how to get better results in your future online events.

Key Features

  • Email list integration.
  • Webinar rehearsals with your participants, thanks to the green room and waiting room features.
  • In-built survey, poll, and Q&A tools.
  • Live audience.
  • Webinar monitoring and post-webinar analytics alongside insights.

19. WebinarsOnAir

WebinarsOnAirWebinarsOnAir is an affordable webinar software. This online meeting tool comes with all the necessary features to host a perfect webinar. At the same time, it’s user-friendly for both you and your participants or viewers.

Key Features

  • Live chats, polls, surveys, as well as Q and A sessions.
  • Ability to set up your room in a webinar.
  • Cloud-based hosting.
  • Built-in opt-in forms.
  • Extensive scalability power.
  • Audience count, conversion rate, and other key metrics tracking.
  • Up to 50,000 participants per webinar.
  • Up to 10 speakers or moderators per webinar.
  • One-click webinar registration.

20. MyOwnConference

MyOwnConferenceMyOwnConference lets you engage with your participants before, during, and after a webinar. This online meeting software tool is free for webinars with up to 20 attendees. If you need more attendees, you’ll have to pay a certain amount per month. Moreover, it comes with a very useful feature: Schedule View. SV lets you see multiple webinars in one place.

Key Features

  • Webinar recordings in full HD.
  • 16 supported languages.
  • An option to send recorded webinars to attendees is available.
  • Team video conferencing and screen sharing options.
  • Instant messaging during webinars.
  • Optional video sharing during a broadcast.
  • Built-in integration with YouTube.
  • Interactive online quizzes are available.
  • White label solutions for brands and agencies.

What is a Webinar Software Tool?

This is a tool that lets you conduct online webinars where your global audience can join. You can use the tool to conduct meetings, classes, marketing events, etc., online.

Webinar software lets you stream your video conference meeting. There are many of these software tools to choose from online, depending on what your meetings require.

What Makes a Good Webinar Software?

A good webinar software tool varies from person to person. However, at the very least, the software should help you get more people outside your current audience to attend your event. It should also allow your attendees to access engagement tools to make them feel part of the meeting.

Additionally, it should let users review the performance of webinars using KPIs. This way, they’ll know how to improve their next webinar session.

What To Consider When Choosing A Webinar Software

The right webinar software for you depends on the goals you hope to achieve. However, some things can guide you to choosing the right platform for you.

When Deciding Which Webinar Software To Use, Ask Yourself The Following Questions:

  • Does the webinar allow you to customize the landing page? If yes, to what extent? Usually, the best webinars should let you customize the registration form to suit your needs. They should also include an A/B testing registration page.
  • Can you use an email editor to customize the email? Note that you need to schedule webinar reminder emails to get many people to attend your webinars. A good software tool should therefore allow this functionality. Otherwise, it’ll affect your attendance rate.
  • Are the audience tools well structured? Features like Q&A offers and polls are designed to help you maximize your sales during the webinar. You need to ensure that you can use them with ease without disrupting your event.
  • What’s the quality of the live video engine? Poor quality images are the last thing you want from your webinar software. This can make attendees lose interest quickly in your events and log out. Therefore, make sure that the software you choose broadcasts the best videos possible without being laggy. It’s also wise to choose a platform that offers on-demand customer support.
  • Do the presentation tools simplify your presentation? Ensure that the software has video injections and a slideshow.
  • Does it allow joining with mobile devices? Mobile phones have become an integral part of our lives. Therefore, more people will join your events if they can access them through their mobile devices. Choose a platform that supports different browsers as well.
  • Can you send a replay to your attendees automatically? Also, find out whether your audience can ask questions during the replay. It’s also essential that you use software that gives you insights and analytics about the webinar. You need to know the number of attendees in your webinar and their behavior. The platform should also let you export data.
  • How much is the webinar software tool? While often extremely cheap modules lack some crucial features, extremely high-priced models aren’t automatically the best ones. Always opt for a fairly priced software tool and, if possible, one that offers a free trial.

Tips To Choosing The Right Webinar Platform For Your Business

The market is full of different webinar platforms individuals can use. Some of these tools are even free. However, while it’s tempting to go with the cheapest and easiest option, please do not. Take time to determine the right platform for your company based on its needs.

Here Are Some Factors To Consider When Choosing A Webinar Platform For Your Company;

Your Goals

What do you hope to achieve with your webinars? Will you use them for lead nurturing or lead generation? Do you want to teach leadership or demonstrate your product uses? Your goals will influence the features to look out for in a webinar platform.

Number Of Attendees Per Webinar

Most platforms limit the number of people that join a session, depending on the pricing tier. Some platforms allow only thirty people, while others allow up to 300 attendees. Therefore, decide on the right platform based on the number of people you want to join your webinar.

Interaction With The Attendees

Webinars do more than just let you talk as your audience listens. You can engage with them in various ways, like conducting a poll during the webinar. However, this feature isn’t on every platform. So you will need to check the engagement features a platform offers before purchasing it.

Video Recording

Webinars are great on-demand marketing content for your website. They are especially important to a B2B company since most B2B buyers are willing to register using their emails. If you’d like to keep your seminars past the online sessions, you need a platform that lets you record your events.

Benefits Of Webinar Software

There Are Several Reasons You May Want To Use Your Webinar Tools For Your Presentations. These Include:

Webinars Are Cost-Effective

Webinar sessions cater to an audience that already has an interest in your products and services. Many people can attend your events without hiring a physical location. So, this saves you the renting charges.

Plus, attendees do not pay anything to attend the meetings most times. Thus, they are also cost-saving for them.

Businesses only need a webcam, an engaging script, excellent internet connection, interested people, great webinar software, and guest speakers. You can also invest in an external microphone if you want.

Arranging and hosting a webinar ranges from $100-$300, which is cheaper than organizing an event in a physical location. Plus, some webinar platforms offer a free trial period, allowing you to save more money.

Webinars Can Expand Your Audience

Anyone from anywhere in the world can join your webinars. Thus, they create a perfect opportunity to reach a wide audience without spending too much.

Improve Lead Generation

Many B2B marketers and sales leaders agree that webinars can generate quality leads. You only need to have the right strategy to turn your webinar into a lead generation channel.

Note that individuals attending your webinars already have an interest in your products. Although not all of them will buy from you, it’s still essential to recognize and target them through emails.

Allow Guest Presenters

You can get creative with your presentations. One way to make your webinar interesting is by inviting a guest speaker on board. This will boost your credibility and make more people trust your company.

Also, note that you can host webinars with several presenters on some platforms. Therefore, you can invite various influencers and conduct an engaging discussion on your seminars.

Builds Your Domain Expertise

The more you continue creating webinars, the more you become experienced in building domains. Plus, webinars connect you to a new following each time you host them, helping your company grow.

Webinars FAQs

What’s a webinar?

It’s a platform where users can educate, inform, sell and engage with their audience through a live presentation. Content mainly includes slides, videos, chats, polls, and offers.

What’s the right webinar platform for me?

That will depend on your goals, budget, and the number of attendees you plan on having. Also, think about whether you want downloadable software and analytic features.

How much is a webinar platform?

The cost depends on the features needed and the number of attendees. But, it generally ranges from $39/month to $199 per month.

Final Thoughts

Are you looking for a webinar software that meets your needs? If yes, the above list of choices will not disappoint you. Whether you are in search of something that’s interactive, pocket-friendly, or feature-packed, this list has got something for you.