A considerable population lingers on social media and uses it to make their purchasing choices. However, social media is not the only way to reach out to your customers. There are many email users as well, and you can use the following steps.
1. Embedding Trigger Emails
Trigger emails are much more useful than any regular email sent. These types of emails are created after we notice the customer showing an interest in our products. For example, a welcome email on new registration can initiate the start of a new relationship.
2. Tag Visitors for Follow-Up Emails
There would be a specific category of customers who you haven’t heard from you recently. This category can be tagged with follow up emails. Follow-up emails are especially useful in the case of relationship-based industries like healthcare etc.
3. Make Every Word Count
Whatever type of email you write, make sure each word leaves an impression. Do not try to keep your emails so short that your message is not conveyed correctly.