Email marketing is one of the most important components of digital marketing. In this marketing strategy, new customers are found, and relations with existing customers are strengthened through email.
A successful marketing strategy is about converting prospects into customers. First time buyers are also turned into permanent customers if relations are maintained with them through email.
Despite the buzz around social media marketing, Facebook, LinkedIn, Twitter, chatbots, email marketing is not past its prime. Email marketing is going stronger with each passing days.
We have selected these best email marketing tools that every business wants to use in 2020.
1. Moosend
Moosend email marketing platform helps you manage your mailing lists, create and send your email marketing campaigns and easily track your results, from an easy-to-use web interface.
Moosend is a popular Email Marketing Service Provider, offering small and medium sized business features and functionalities that are pretty sophisticated for their price point.
Moosend offers a wide selection of customisable email templates that you can customise using its drag and drop Campaign Editing Interface.
Features:
- A/B Testing
- Drip Campaigns
- Dynamic Content
- Analytics/ROI Tracking
- Customizable CTAs
- Landing Pages/Web Forms
2. Rejoiner
Rejoiner is a cloud-based email marketing solution designed for e-commerce companies and online retailers. The product helps users manage customer engagement and monitor cart-abandonment rates.
It email campaigns allows users to send customized emails to users who abandon online shopping carts. The software also offers browse abandonment campaigns, which enables users to send automated emails to customers who browse product and category pages before exiting the website.
Features:
- Mobile Optimized Emails
- Drip Campaigns
- Dynamic Content
- Reporting/Analytics
- Subscriber Management
- Template Management
- WYSIWYG Email Editor
3. SendinBlue
SendinBlue is a cloud-based email marketing tool suited for organizations of all sizes. It offers marketing automation, email campaigns, transactional emails and SMS messages functionalities within a suite.
It allows users to create mobile-responsive emails using design tools. Users can also schedule and automate marketing campaigns and pre-test messages’ deliverability before sending campaigns.
Features:
- Email & SMS Campaigns
- Campaign Reports
- Real-Time Statistics
- Transactional Messages
- Personalized marketing workflows
4. MailerLite
MailerLite is a cloud-based email marketing solution. Key features include campaign reporting, email automation, subscriber list management and result tracking.
The solution helps users to design email campaigns in the form of newsletters. A drag and drop editor enables users to design and create content by adding text, images, videos and social media links. Subscriber management features let users create and upload subscriber lists in CSV, TXT and Excel format.
Features:
- A/B Testing
- Auto-Responders
- CAN SPAM Compliance
- Customer Surveys
- Mobile Optimized Emails
- Reporting/Analytics
- Subscriber Management
- Template Management
- WYSIWYG Email Editor
- Drip Campaigns
- Dynamic Content
- Event Triggered Email
- Image Library
5. Moonmail
MoonMail is a cloud-based email marketing tool suitable for small to midsize companies in all industries, particularly marketing agencies, designers and developers.
Users can configure built-in email marketing templates using a drag-and-drop editor. Templates can include email-validation features and interactive email headers. MoonMail also provides automated email bounce management, complaint tracking and spam reports.
Features:
- Email and Mobile Preview
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Lists
- High-Volume Sending
6. HubSpot Marketing Free Email
HubSpot Marketing Hub is a scalable, all-in-one marketing platform that covers a vast array of features and capabilities. The software can be used to carry out, track and measure all online marketing activities such as blogging, email marketing, and social media marketing. HubSpot Marketing Hub can also be used to create landing pages and calls-to-action, providing users with SEO tips as they type.
Features:
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
7. AWeber
AWeber provides email marketing services for small businesses. This solution helps automate email followups and delivery of newsletters.
AWeber offers auto-responders that enable businesses to deliver targeted, personalized and timely messages to customers. It allows users to integrate their email marketing accounts with various online services, thus improving information sharing among different corporate functions.
Features:
- Email and Mobile Preview
- Manage Email Deliverability
- Automated Email Responses
- Manage Email Lists
- Building and Personalizing Emails
- Sending Outbound Emails
8. Leadfeeder
Leadfeeder is a cloud-based software-as-a-service application that tracks traffic to user websites in order to collect and score potential leads. It is suitable for business of all sizes across all industries.
Leadfeeder offers integrations with services such as Google Analytics and LinkedIn. Users can see which of their current LinkedIn connections works for companies that have visited user websites. Leadfeeder can also be integrated with customer relationship management software, which allows leads to be added directly to the sales pipeline.
Features:
- Lead Nurturing
- Pipeline Management
- Prospecting Tools
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- Contact Database
Constant Contact helps small businesses, nonprofits, and individuals dream smarter with all the tools they need to market their ideas, build a professional brand online, attract customers, and sell more products. Email Create professional emails, find new customers, and drive sales for your business. Constant Contact has been trusted by small businesses, agencies, franchises, corporate networks, and developers for over 20 years.
Email sign-up forms can be personalized and embedded on web pages or on Facebook to capture new contacts and build email lists.
Features:
- Email and Mobile Preview
- High-Volume Sending
- Building and Personalizing Emails
- Manage Email Lists
- Sending Outbound Emails
- Manage Email Deliverability
10. Clearbit Connect
Clearbit is a marketing data engine for customer interactions. It helps you to deeply understand your customers, identify future prospects, and personalize every single marketing and sales interaction. In short, they help businesses grow by providing tools and data to power your entire business.
11. BombBomb
BombBomb is an online marketing platform for video emails in the cloud. It helps sales teams to connect with clients and prospects, convert leads and get referrals by sending tracking videos via SMS, email and social media networks.
The application contains social media sharing, video email and video texting. It also features tracking analytics and screen recording that helps users easily communicate with clients and prospects. This application also functions as a full sales platform that provides users with tools such as automations, lead capture forms, and mass emails.
Features:
- Landing Pages/Web Forms
- Reporting/Analytics
- Subscriber Management
- List Management
- Mobile Optimized Emails
- Template Management
12. Cakemail
CakeMail customers can make good use of tools like Litmus, which allows you to test and adjust spam level scoring before you hit send, and also allows you to make sure that your email campaigns look great across different email clients, browsers and mobile devices.
Features:
- Contact Database
- Customizable Templates
- Delivery Tracking
- Content Management
- Custom Fields
- Customer Database
- Customer Segmentation
- Customizable Branding
13. EmailOctopus
EmailOctopus is an email marketing software that helps businesses design, launch and manage personalized email campaigns using customizable templates and the drag-and-drop editor. Organizations can use the automation functionality to schedule time-based onboarding and drip sequence campaigns for sending welcome emails or sharing newsletters and offers.
EmailOctopus allows marketers to embed custom forms into existing websites to collect customer information. The platform lets administrators categorize and store subscribers’ data in a repository and send emails to contacts based on gender, age, location or other preferences.
Features:
- mail and Mobile Preview
- Manage Email Lists
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
- Multi-user Account
14. OptinMonster
OptinMonster is a powerful conversion optimization tool that allows you to grow your email list, generate leads, and increase revenue by showing personalized messages based on user’s behavior to maximize engagement, conversions, and sales.
With this you can rapidly grow your email list by converting abandoning visitors into subscribers using popups, scroll boxes, welcome mats, and more.
Features:
- Campaign Analysis
- Campaign Planning
- Campaign Segmentation
- Reporting & Statistics
- Forms Management
15. Contactually
Contactually is a cloud-based customer relationship management (CRM) software that enables businesses to drive personalized communication with their clients. The solution helps with identifying new relationships, following possible leads, generating new referrals, closing opportunities and driving business growth. With Contactually, businesses can organize their contact list into multiple categories and engage with different sets of audiences accordingly.
Features:
- Total contact management from a single location.
- Article and content sharing.
- IntroMaker.
- ScaleMail and bulk messaging.
- Unlimited contacts.
- Unlimited connections to email accounts.
16. E-goi
With E-goi, you can automate your email marketing campaigns using autoresponders. It helps you in sealing deals and automating the customers’ lifecycles. Capture all leads using E-goi.
E-goi will help you in monitoring your customer’s actions and all online behaviours exhibited by your customers. It also takes care of your inactive clients by sending them emails about your products and deals.
Features:
- Free Landing Pages
- Communicate and Relate
- Convert and Optimize
- All for E-commerce
17. LeadSquared
LeadSquared Marketing Automation is a cloud-based marketing automation solution for businesses of all sizes. It serves clients in industries such as finance, e-commerce, education, health and wellness, marketing, real estate, software and hospitality.
With this you can automate tasks such as targeted email campaigns. It also helps you design marketing emails and landing pages.
Features:
- Quality Score
- Lead Distribution
- Marketing Automation
- Core Systems Integration
18. GetNotify
GetNotify.com is a Free Email Tracking service which notifies you when the email you send gets read. We send you an email read notification as soon as the the recipient of your sent email opens and reads your email.
Unlike other Email tracking companies, we do not charge anything from our users to track email. With GetNotify.com, Tracking Email is FREE. Also our Email Tracking technique is invisible to the recipient; your email recipient will never be prompted to send you a Return Receipt.
Its Free Email Tracking technique does not rely on old Email Read Receipt or Email Return Receipt technique, which prompts the recipient whether or not to send the read receipt or return receipt. With us, you will send a certified mail and we shall tell you the exact date and time at which your recipient opened your sent email.
Features:
- Free Email Tracking
- Track Links in your Emails
- Get Recipient’s IP address, location etc
- Get Recipient’s Browser and OS Name
19. PageModo
Pagemodo helps small businesses, non profits and hobbyists get the most out of their Facebook presence by designing and publishing a stunning Facebook Page for free. Pagemodo provides beautiful and customizable templates, easy-to-add features like slideshows, videos, contact forms, and maps, and powerful social media tools like fan coupons and like gates.
It is a simple tool that allows you to convert a pre-existing Facebook page into a landing page-style format. That way, you can collect leads via your Facebook and add them to your email list.
20. Litmus
Litmus is an email marketing solution built for marketing teams in a variety of industries. It can be used to create, test, and analyze email campaigns. With this solution, businesses can manage, organize, and sort through any volume of email campaigns while also ensuring brand control and consistency.
Features:
- Email and Mobile Preview
- Sending Outbound Emails
- Building and Personalizing Emails
- Multi-user Account
21. ActiveCampaign
ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.
ActiveCampaign plays well with your favorite software. With 350+ integrations in our app marketplace like Shopify, WordPress, and Zapier available, you’ll have all the marketing tools you need to succeed.
Features
- Advanced Reporting
- Integrated Forms
- Site Tracking
- Training and Support
- Migration Services
- Gmail Extension
- Email Segmentation
- Automation Goals
- CRM App
22. MailChimp
Engage your audience with email marketing. Whether you’re just starting out or you’re already a pro, Mailchimp’s easy‑to‑use email builder has the tools you need to grow your business.
Mailchimp can easily set up single-step automations or build scalable, adaptable customer journeys that reach your customer when they expect to hear from you.
You can connect your online store to Mailchimp to send your customers emails with product recommendations based on stuff they loved and bought before.
Features
- Drag‑and‑drop builder
- Content studio
- Marketing automations
- Real‑time analytics
- Transactional Email
23. GlueUp
Personalize your communications and grow your organization with branded email campaigns, newsletters, and event invitations that can be built and sent in a few clicks.
Whether you’re welcoming new members or promoting your events, you can send any kind of email campaigns with great looks in just a few clicks.
Analyze metrics and monitor the performance of your email campaigns together with other insights available in each contact’s profile.
Features
- Drag & Drop, & HTML Editor
- Contact Management
- Custom Branding
- Send Push Notifications
24. Act-On
Our growth marketing automation platform can optimize your marketing initiatives, helping you enhance customer experiences, increase engagement, collect in-depth information to analyze target audience behaviors, and deliver truly exceptional buyer journeys that nurture long-lasting customer relationships.
Features
- Segmentation
- Messaging
- Automation
- Web and Landing Pages
- Scoring
- Integrations
- Forms and Data Managment
- Analytics and Reporting
25. Zoho
Stunning email templates and real-time analytics make Zoho an email marketing tool that engages your customer base and drives sales. Zoho’s full range of digital tools and applications helps to automate your marketing strategies and increase productivity, and this is just the tip of the iceberg with this multipurpose application.
26. Campaign Monitor
Connecting with your audience has never been easier with Campaign Monitor’s straightforward email marketing and automation tools.
Customize any template or design to showcase your brand using the simply powerful drag-and-drop email builder—no coding required.
Allow your email designer to lock sections of the template so that your team only updates what you want them to — ensuring your brand style and business critical information all stay intact.
Start your email with one of our professionally-designed templates to launch targeted campaigns like marketing offers, product announcements, newsletters, or event promotions.
Choose from hundreds of professionally-designed templates and drag-and-drop to put your email together in moments. Drive urgency using a countdown timer, and customize every visual aspect for a completely branded email campaign that looks great on any device.
27. SalesHandy
It helps you turn your emails into a Growth Engine. SalesHandy accelerates growth by empowering your team to rapidly achieve their set targets.
With this, you can increase the efficiency and effectiveness of your emails and business collaterals giving it an exceptional reach.
SalesHandy enables you to analyze detailed engagement information pertaining to each prospect. We help you reach and close more deals.
It is a sales communication and analytics tool to make inside sales team around the world highly productive.
Companies use multiple tools to connect with their prospects. These tools generate valuable behavioral insights of the prospect, which is lost and generally not used.
Features
- Add templates with shortcuts
- Templates in mail merge campaign
- Track template’s performance
- Share template with team
- Manage templates in folders
- Create HTML templates
28. Agorapulse
Whether you like to schedule, reschedule, queue, or bulk upload your posts, it has plenty of options to fill your content calendar.
Easily find, filter, and manage your comments, mentions, ad comments, and other important messages.
Determine the ROI of your engagement and content strategy with its online and downloadable CSV and PPT reports. With this, you can also assign draft posts, comments, and messages to the teammates best equipped to take them on.
29. Marketo
Break through the clutter and engage your customers with email campaigns as unique as their online behaviors wherever they are — automatically and at scale.
Creating email campaigns is a breeze with Marketo Engage. Our visual editor and fully responsive templates make creating emails that look great on any device simple.
Tap into your customers’ behavior to dynamically send the right message at the right time. Use A/B/n testing, and predictive content and triggered emails to improve results.
Guarantee your customer segments are always accurate with real-time updates based on individual customer behaviors and changes in their demographic profile.
30. GetResponse
Integrate email marketing with other must-have online marketing tools to run multichannel campaigns. Track your email marketing campaign results in real-time through advanced email analytics.
Set up automated, customized reports to be sent to you based on a schedule you choose.
Features
- Drag-and-Drop Email
- Browse and select
- Customize
- Build and curate
31. Substack
Substack is a great all-in-one email marketing tool,” notes Jakub Rudnik from Illinois HS Basketball. Rudnik’s reasons for thinking of Substack as a great option are:
“I have access to my subscriber list, analytics, links clicked, and more.
It’s not as robust as some other tools, but Free is a fantastic price point.
Also, as a supplement to my website, all links included in an email are do-follow on the corresponding landing page. It’s a great way to fuel early site traction.”
32. Autopilot
With Autopilot’s marketing automation software, you can automate all your emails at exactly the right time. Trigger emails based on time, behavior and interest
With Autopilot’s marketing automation software, you can automate all your emails at exactly the right time. Trigger emails based on time, behavior and interest — like when a website visitor submits a demo request form or abandons your shopping cart without making a purchase.
33. Klaviyo
Klaviyo is the best software platform for marketing any business that sells online. It drives billions of dollars of revenue for brands large and small, all over the world.
Klaviyo lets you deliver amazing experiences across email and other owned channels.
It stores all of your customer data, then allows you to build experiences across email and owned channels and measure the results in revenue — not just opens or clicks.
34. Apollo
E-marketing is the most efficient form of permission-based marketing. It focuses on generating conversions and educating your database regarding the benefits of your products and services.
E-marketing is the most efficient form of permission-based marketing.
If you’re looking for a tailored mobile-friendly email design, a strategic plan, data management, coding or distribution; it can provide the full package.
It produces high-quality bespoke email designs which follow email best practices and your brand guidelines.
It focuses on generating conversions and educating your database regarding the benefits of your products and services.
Are you looking for email marketing software? Find MCP’s list of the Best Email Marketing Software.
The Team Compare BizTech is made up of people from marketing backgrounds, digital marketing & content marketing backgrounds, each with unique experiences and nuggets of wisdom to share with you. The team is passionate about creating unique, accurate, and engaging content.
