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20 Best Instagram Analytics Tools Designed To Help Businesses Grow Their Followers

Instagram Analytics Tools

Do you want to increase you engagement on Instagram? Do you want to optimize your Instagram stories but don’t how to do this? We have selected 20 best Instagram Analytics Tools which are designed to help you grow your followers on Instagram.

These tools will help you get the insights you want to discover. Through these tools, you can also get to know when is the best time to share your stories on Instagram, and how to calculate engagement rates.

1. Owlmetrics

When it comes to useful Instagram analytics, Owlmetrics is a cut above the rest. Their main goal is to provide you with insightful information about your audience that is practical and actionable. That way you can use their data in order to achieve greater levels of growth than before.

Their tools cover a wide variety of different metrics. You can use them to analyze hashtag activity, track your competitors, learn what viewers click on, determine the gender and location of your followers, and much more. Then you can export the data to share with others and use in presentations.

Owlmetrics allows you to track data points like engagement, follower growth, hashtag activity, unfollows and more. Follower gender data is available through the tool, as well as geo-distribution.


  • audience growth tracking – both follow and unfollow
  • post engagement measuring
  • hashtags engagement calculation


2. Socialbakers

Socialbakers provides you with a quadrant view of where you stand in relation to competitors, tips to improve your ongoing strategy and Instagram post promotion efficiency.

You can see how you performed on Instagram in the last 90 days through key metrics such as engagement, reach and how exactly your audience is responding to your posts.

This tool also helps you identify positive or negative sentiments around the posts on your searched keywords, hashtags or accounts. You can categorize posts by sentiments as well so you always understand where to look and respond to first.


  • The analytics component of Socialbakers gives us a real-time look into the performance of our campaigns.
  • Socialbakers is generally easy to use, and the Export option is truly helpful.
  • Really appreciate the “Best time to post” metric under Analytics.


3. Instagram Insights

Instagram Insights reports cover impressions, engagement, reach and top posts among other metrics. This data can be broken down from the span of a few months or even years, which is key for historical performance.

Plus, you’ll get access to followers analysis and demographics so you can find out what percentage of your audience are male/female, age groups and even where the bulk of them are from.

With this, you can learn more about overall trends across your followers and your content’s performance with your audience. You can also view insights for specific posts, stories and IGTV videos you’ve created to see how each one performed and how people engaged with them.


  • Interactions: This section displays what actions people take when they engage with your account.
  • Discovery: This section keeps track of how many people see you content and where they find it.
  • Promotion: This section will provide more information on your post if it’s been promoted.


4. Sprout Social

Sprout Social’s all-in-one social management solution empowers customers to do more with their social media strategy. With this, you can better connect with audiences, streamline publishing workflows, collaborate in real time and turn social data into meaningful insights—at scale.

This tool lets you compare follower and engagement stats between brands on Instagram. You get unlimited reports and data about specific posts, hashtags, keywords, audience and competitors.


  • 30-day free trial
  • cross-channel performance reporting
  • contextual analysis of keywords, hashtags and topics
  • social listening tools powered by Simply Measured (the company it acquired in December, 2017)


5. Brandwatch Consumer Research

Brandwatch Consumer Research is a social listening product that can be turned into a powerful Instagram analytics tool. On top of that, you can make use of Brandwatch Consumer Research’s powerful dashboards and components, segmenting by sentiment and emotion, and combining it with other data sources.

For the social teams, it became both an analytics tool and a means to track and rapidly implement consumer feedback on social marketing campaigns.

Its Influencer team was able to track and report on the interactions they got from various signed personalities while monitoring brand mentions across the web, allowing them to find and reach out to new potential influencers for the brand.


  • Segmentation
  • High Customization
  • Huge Data Source
  • Access to Historic Data


6. Quintly

Quintly enables you to track post-performance, features visualizations to help you understand the data more easily and presents detailed Instagram competitor insights. You can also create custom reports, share live links and can customize the metrics you want to track.

Quintly is a social media analytics tool to track, benchmark and compare your social media channels. It helps you get more data-backed and you can choose the one which is best suited for you.  Dashboards, reports and even metrics are customizable, tailored specificly to your needs.


  • uses 350+ metrics to measure social media marketing impact
  • offers solutions for brands, agencies and media
  • provides API
  • also supports Facebook, Twitter, YouTube, Pinterest, LinkedIn and Google+


7. Union Metrics

Union Metrics is a robust marketing intelligence platform that helps brands track their owned media and industry trends. Aside from Union Metrics’ full suite of features, brands can take advantage of the platform’s free Instagram Account Checkup tool. The checkup provides a detailed report including your top hashtag, analysis of your most dedicated followers and average post engagement.

It allows marketers to get better insights about content they publish for brands and have it achieved and accessible anytime they need it.


  • supports Instagram, Twitter, Facebook, Tumblr
  • 8 years on the market
  • tracked 100 billion social posts to data


8. Iconosquare

Iconosquare is a social media marketing and management software that provides access to exclusive Instagram analytics to help users and businesses grow their followers on the go. With this, you can create a visualization of the growth rate of a community on Instagram and gives a report on the number of lost and gained followers.

It allows you to manage multiple accounts with the ability to upload videos, photos and and apply captions.


  • Competitor Analysis
  • Follower Analysis
  • Influencer Identification
  • Paid Campaign Tracking
  • Report Customizability
  • Report Exporting


9. Hootsuite Analytics

Hootsuite let’s you see critical analytics about your market on Instagram. Like similar tools, it helps you keep track of your customers, competitor and brand performance on Instagram.

Hootsuite Analytics for Instagram is one of the tools that Hootsuite social media marketing analytics company provides along with others in its extensive dashboard where you can receive an overview of all the key metrics. You can also track photos, competitors, industry hashtags and the performance of each post.


  • allows marketers to schedule, publish and analyze posts (number of Likes, comments)  as well as followers grow / decrease dynamics
  • team collaboration capabilities


10. Keyhole

Keyhole is the hashtag analytics company. Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating. Use Keyhole’s dedicated Influencers metrics to analyze advocates talking about your hashtags. You can filter influencers based on geo-location and keywords in their bios. Reach out to influencers to help boost engagement and increase your marketing ROI.


  • sophisticated ad campaigns tracking & measuring tools
  • brand reputation & competitor monitoring
  • event insights to capture in real-time social and digital impact
  • influencer impact measuring


11. HypeAuditor

HyperAuditor digs deep into influencer profiles to calculate their Engagement Rate (percentage of followers that engage with the influencer’s posts) and how it compares to the engagement rate of similar experts.

Moreover, the platform can be used to check whether or not an influencer’s comments come from a loyal and engaged audience.

The platform team is laser-focused on providing a reliable service to help brands to check Instagram Influencers accounts for their followship accounts validity. It uses Artificial Intelligence algorithms to vet out fake accounts.


  • Audience Quality Score metric to measure quality of influencers accounts on Instagram
  • algorithms to identify fake accounts


12. Phlanx

Phlanx is an online platform which connects business owners and PR professionals to marketing opportunities. Its platform consists of online software and tools that assist brands in their marketing, as well as a two-sided market community where brands and influencers can communicate with each other.


  • Social Media Metrics
  • Influencer Discovery
  • Faceted Search/Filter


13. TapInfluence

Tapinfluence is an influencer marketplace for influencers and content creators. Its workflow is based on 4 components – Discover that is about providing brands with comprehensive tool to look for influencers that have audience that match their brand, Workflow that covers all questions related to brands working with influencers on specific product promotion, Measure that deals with measuring the right KPI for an influencer ad campaign, including ROI and Amplify that is about a distribution of a content created by influencers for an ad campaign.


  • over 50,000 opt-in influencers
  • audience intelligence tool powered by IBM Watson supercomputer
  • 35 criteria to search for a particular influencer in its database


14. Bitly

Bitly is the world’s leading link management platform, offering tools, data and analytics that allow businesses to own their customer experiences. Bitly turns links –already simple and ubiquitous– into powerful and versatile assets.

It is an almost ubiquitous link-tracking tool able to provide in-depth performance reports of various campaigns. It can also be used to track the performance of links attached to paid Instagram campaigns.


  • URL Shortener
  • Campaign Management
  • Brand Control
  • Link Analytics
  • Channel Attribution


15. Curalate

Curalate is a tool that helps eCommerce businesses and online retailers improve their visibility, enabling customers and potential consumers discover their products and improving business revenue at scale. With Curalate, customers are able to find your business right at moments of discovery and easily make the purchase.

It helps you connect visual content (images, art, etc.) to products and services. Curalate works on all media types, ingesting and monetizing images, vertical videos, and 360 content from various platforms. Once an image or content is tagged, Curalate distributes across various channels and platforms, such as email, social channels, on-site, blogs, and paid media.


  • Competitor Analysis
  • Influencer Identification
  • Follower Analysis
  • Content Engagement Analysis
  • Attribution
  • Report Customizability
  • Report Exporting


16. Pixlee

Pixlee offers a free tool where you can create shareable weekly reports with analysis and metrics that help you drive more engagement and attract new followers.

You can use Pixlee’s data to identify social media influencers, find brand advocates posting about your brand, and connect with social influencers and brand advocates. It includes hashtag statistics and tracking, growth in Instagram followers, and the data needed to identify your most engaging posts.


  • weekly shareable reports on content and account growth performance
  • Influencers identification
  • Instagram trends analysis to identify types of content to growth account followship


17. Later

It is world’s leading Instagram marketing platform. With this you can visually plan, schedule and analyze posts for Instagram, Facebook, Pinterest and Twitter. It also helps you save time, grow your following and drive engagement with features designed to help small businesses succeed.


  • Scheduling
  • Automation
  • Social Analytics
  • Social Sharing
  • Social Engagement


18. Analisa is a cloud-based social analytics solution designed to help small to midsize businesses in apparel, consumer goods, media, or food and beverage industries measure customer engagement across social media profiles such as Instagram.

The AI-powered application enables marketers to analyze visitor traffic, engagement, and tagged relationships on multiple Instagram profiles or hashtags and determine the date, time, and location of posting activities. produces actionable Instagram insights from multiple sources of data and in-house proprietary technology algorithms that is independent from and not affected by social media API changes.



Crowdfire acts as a marketing sidekick for your Instagram account, as well as several others top Social Media platforms, that does all heavy lifting for social media marketers – analytics, content moderation & management and publishing. With Crowdfire marketers can preview, publish and schedule posts from a single dashboard to Instagram, Twitter, Facebook Pages, LinkedIn and Pinterest.


  • social growth tracking, post performance metrics and follower details capturing
  • the interface is available at English, French, Spanish, Indonesian, Portuguese, Italian, Turkish
  • iOS and Android apps are available


20. SmartMetrics

This tool takes you on an in-depth journey on identifying, categorizing, and understanding your followers. It also gives you insights about your Instagram metrics and a comprehensive hashtag analysis.

Smartmetrics’ main benefits are:

  • it works via official Facebook API
  • hourly data updates
  • competitor analytics feature
  • no app required – it works online

Features of Smart Metrics;

  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Automated Publishing
  • Content Management

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