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How To Use LinkedIn Publishing Platform Successfully


LinkedIn, the world’s largest professional social networking platform, has opened up its publishing platform to all its 300 million + members.

Since all LinkedIn members have access to the platform, you and your business can expand your reach in a very substantial manner. LinkedIn is popular among marketers, particularly B2B marketers. It is becoming a business-to-business (B2B) content publishing platform.

Definitely, an amazing way to expose your writing to a highly-professional network of readers!

How to Become a Unicorn in a Sea of Donkeys

What’s more interesting is the fact that your published posts on LinkedIn are attached to your professional profile and show up just below the top of your profile, showcasing your thought leadership whenever someone views your profile.

“With over 10,000 connections, my status updates receive legendary LinkedIn post engagement. Previously my average status update might receive a few likes, but nothing too exciting. After my latest LinkedIn connection adds, my status updates receive anywhere from 30 to 200 likes!,” says Larry Kim,Founder and CTO of WordStream, Inc.

Truly with your profile and increasing professional connections, you can become a unicorn in a sea of donkeys.

Another great advantage of LinkedIn connection is the huge increase in endorsements. In addition, to your professional growth.

And, you should connect with the most influential people on LinkedIn, since influencers are significantly more connected and engaged on LinkedIn.

What Makes a Post Perform Well on the LinkedIn

Having said that, we need to understand what makes a post perform well on the LinkedIn publishing platform. On Okdork, Paul Shapiro analyzed 3,000 of the most successful blog posts on the platform in an attempt garner some insights about what makes a long-form post on LinkedIn successful. Some important takeaways from the analysis are:

  • Headlines should be between 40 and 49 characters.
  • Inclusion of 8 images in a post ensures greater number of shares, likes, comments and views.
  • Desist from using video and other multimedia assets on this platform.
  • Use “How-to” and List-Style Headlines.
  • Divide your post into 5 headings in order to attract the greatest number of post views.
  • Promote your LinkedIn publisher post on other social networks!

Start Publishing Your Magic Posts on LinkedIn Platform

In addition, these are the other benefits of publishing a post on LinkedIn:

  • It is shared with your connections and followers.
  • Members not in your network can now follow you from your post to receive updates when you publish next.
  • Your post is searchable both on and off of LinkedIn.

What’s your take on LinkedIn publishing platform? Can the LinkedIn publishing platform be a game-changer?

Please share your thoughts with me in the comments below!

You can also seek professional help from an inbound marketing firm to leverage the awesome powers of the LinkedIn publishing platform.

*Originally the Article was Published on Linkedin

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