Content Strategy is the lifeline of content marketing, which you all marketers are doing consistently to drive organic traffic and generate leads for your business.
Wikipedia described content strategy as “…the practice of planning the content creation, delivery, and governance. A repeatable system that defines the entire editorial content development process…”
The sole purpose of content marketing is to drive profitable actions from consumers. You can engage and empathize with your audience and consumers by storytelling. Consequently, creating relevant and valuable content can attract the attention of customer as well as retain it. It is content strategy that plans the creation, curation, circulation and dissemination of content- text, images, infographics, slide decks,webinars, podcasts and videos.
But the million dollar question is: How to build and create a kickass content strategy for your business?
We’ve curated top 10 content strategy guides, which will help you content marketers in building strategies to get an excellent ROI:
1. A Content Marketing Strategy That Works
Brian Clark in this guide, A Content Marketing Strategy that Works, talks about creating strategy framework. He says that getting good ranks in search engine is totally different from building an audience and building your business. To overcome this hurdle he lays out a seven step process for creating a solid strategy framework.
2. The Complete Guide to Influencer Marketing: Strategies Templates & Tools
This eBook , The Complete Guide to Influencer Marketing: Strategies, Templates & Tools , from the Content Marketing Institute-discusses the nuances of influencer marketing which is not a new practice. Although, creating and sustaining an influencer marketing program is time consuming, the book promises to simplify the process. This guide has gathered industry-leading practices, insights from the experts and codified templates and vetted tools to help you actually draft, execute and measure an influencer program—quickly.
3. The Comprehensive Guide to Content Marketing Analytics and Metrics
This eBook, The Comprehensive Guide to Content Marketing Analytics & Metrics, offers a measurement framework that adds retention metrics, engagement metrics, production metrics and cost metrics to Jay Baer’s framework.
4. The Essential Guide to Creating a Successful Content Marketing Strategy
Creating content can be a tedious affair at times as your Boss might not be happy with your work and despite of your sincere efforts you might fail again and again. This guide is the ultimate collection of content templates and tips packaged in an Evernote notebook. We advise to read the ebook with an indepth article, ” The Essential Guide to Creating a Successful Content Marketing Strategy” by Kieran Flanagan.
5. How to Create a Social Content Strategy for Business
The FALCON SOCIAL’ s handbook, How To Create A Social Content Strategy For Your Business, helps you create a social content strategy that will reach your business goals. The book is written after analyzing the successful contents in social media so that you get new content ideas which really engage the audience and sustain their attention.
6. Content Strategy for Digital Marketers
The Book, Content Strategy for Digital Marketers, promises to make you the king of your content. It will teach you to create content strategy with unified message which will engage the audience. It also discusses the steps which should be taken while going through the process of content audit and finally reaching goal measurement. Follow this six week guide to creating, promoting, and measuring great content and become the king of your content strategy!
7. How to Create a Content Strategy
Ian Lurie, in this How To article, “How to Create a Content Strategy (In Only 652 Steps)”, simplifies the content strategy building process so that a marketing geek or a writer does not have any hustle while dealing with it. She gives some tips on what to do before starting the process. The steps that should be followed are doing a content inventory, spying on a competition, drawing a conclusion and building strategy.
8. How to Build a Content Strategy Using a Social Media Audit
“How to build a Content Strategy Using a social Media Audit” is an in-depth article which tells you about creating a strong social media content strategy and how with the help of a comprehensive social media audit you can create a content strategy which engages and motivates the audience. To have a better idea about the article see http://socialmediaexaminer.com/social-media-audit
9. 6 Best Practices for Creating a Content Marketing Strategy
6 Best Practices for Creating a Content Marketing Strategy is a white paper, which analyzes the six practices with the help of which you can develop and deploy effective strategies for content marketing, which is, undoubtedly, the linchpin of demand creation. It is very essential for organizations to rethink their go-to-market plans by adding content to their marketing mix, or refining an existing strategy.
10. A Beginner’s Guide to Content Strategy for the Web: 10 Things You Need to Know
The article A Beginner’s Guide to Content Strategy for the Web: 10 Things You Need to Know focuses on leading concepts on web content strategies and talks about some guidelines for the newbie in the field. It also discusses how content strategy fits in with its neighboring disciplines.
It can be advised that a beginner should consider the guidelines before commencing on their own content strategy. The importance of content strategy is immense for marketers. However, creating an effective content marketing strategy is not a simple task. The process invites innumerable challenges. Nevertheless, the above mentioned guides, e-books and articles referred here are of immense value for marketers.
Right from the tips to create successful content marketing strategy to instructions for a newbie are suggested by the experts in the field. There are some tips for creating highly engaging content contents for social media. Thus, a marketer who wants success with content strategy must not miss any chance to check these guides.
What do you think? Will these eBooks and guides give more firepower to your content strategy and increase your content marketing ROI ?
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