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Why Do B2B Marketers Rely Increasingly On Content Marketing?

Content Marketing


  • 93% of B2B organizations are marketing to customers and prospects with a range of content-based tactics and 73% are producing more content than they did one year ago.

  • 90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them.

So, B2B marketers are increasingly using content marketing and distributing content across more social networks to help increase awareness and website conversions. Very interesting findings have come out with a new study, which highlights  increasing reliance on content marketing to drive brand awareness and web traffic to generate leads.

Content marketing is all about creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience.

Some more interesting findings about strategies and goals of content marketing with  B2B marketers have been collated from various sources in  our following slide decks:

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