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Top 10 LinkedIn Guides For Small Business

LinkedIn is the most powerful marketing tool of the 21st century!And, it isn’t just for large corporations,  small businesses can  also leverage LinkedIn to find employees, reach new customers, and gain exposure. This professional network can be a huge traffic driver to businesses.

Let’s have a look at some impressive statistics:

  • LinkedIn operates the world’s largest professional network on the Internet with more than 313 million members in over 200 countries and territories.
  • Professionals are signing up to join LinkedIn at a rate of more than two new members per second.
    There are over 39 million students and recent college graduates on LinkedIn. They are LinkedIn’s fastest-growing demographic.
  • LinkedIn counts executives from all 2013 Fortune 500 companies as members; its corporate talent solutions are used by 94 of the Fortune 100 companies.
  • There are more than 1.5 million unique publishers actively using the LinkedIn Share button on their sites to send content into the LinkedIn platform.

We find LinkedIn the most convenient to promote  business and that is not without reasons. Firstly, it is the most popular business oriented social networking site. Thus, it can send hundreds of quality customers and traffic to your business. It gives you the opportunity to keep yourself in touch with your business associates, clients, partners and former colleagues. Once you are connected with them you will have access to their list of connection, which will be your extended network and through your contacts you can request an introduction to people in your extended contact. You can set up your group or can join groups which are already there. Thus, your networking gets boosted consequently your business finds a new lease of life. These are the features which have forced me to recommend LinkedIn to plan your marketing strategy.

To get better result while using LinkedIn, our inbound marketing team is going to suggest  top 10 guides and resources, which, we  believe, are going to help you immensely in marketing your business.

  1. Marketing with Sophistication


LinkedIn is the best platform for today’s socially savvy marketers and strategists whose mantra is to combine already proven strategies with latest tools. The Sophisticated Marketer’s Guide to LinkedIn is created to help these professionals. This guide gives the key to take your social media marketing to the next level. This guide also contains interviews and tips from marketing thought leaders along with expert insight from the LinkedIn Marketing Solution team. Check out this guide here.

  1. The Complete Guide to LinkedIn Etiquette


There are some do’s and don’ts which a LinkedIn marketer must learn. Let’s explore some of the biggest etiquette do’s and don’ts when logging into LinkedIn, the web’s largest professional network.  Download the guide to get some more ideas.

  1. A Beginner’s Guide to LinkedIn Showcase Pages


Showcase Pages are niche pages off of a company page. They allow a company to promote specific products or market to a specific buyer persona. LinkedIn users can follow singular Showcase Pages without following the business or their other Showcase Pages. This allows businesses to promote for and cater to the audience specific to the page.

“A Beginner’s Guide to LinkedIn Showcase” Pages tells you in details what is showcase pages and how it works. It helps a company in promoting a product and marketing a buyer persona. In short the marketer can create pages which are personalised to the target audience. Get this eBook for insightful information.

  1. The LinkedIn Guide to Personalized Content Creation

Personalized content begs for strong audience segmentation. Of course, there’s more to it than that.How do you start your personalization plan on the right foot? How do you want to use LinkedIn to deliver personalized content? LinkedIn has overwhelming access to data and this enables it to deliver personalized content for your target audience. To start your personalized plan. you need to know the target audience and have to do extensive research. For more details, check out this eBook.

  1. How To Get Started With LinkedIn Paid Ads


Advertising on LinkedIn is a great choice for many businesses. Have you run a campaign on LinkedIn? If not, you are hardly alone. We’ll explore why you should consider it and provide a walk-through of how to create your first LinkedIn ad campaign.To get more information, check out this.

  1. The Definitive Guide to Awkward LinkedIn Networking

LinkedIn can be proved as the best networking platform provided you follow a few steps to enhance the quality of your profile. Uploading a profile picture in which you are in your normal self and complete your profile fields are two very important steps in this regard. This article gives details on successful networking on LinkedIn.  Read the article to get a better idea.

  1. The Getting Started Guide to LinkedIn Advertising


For a successful advertising campaign on LinkedIn you must have an account first. Then you need to define your ideal customer. Next you must have a landing page. Check the ads on LinkedIn and decide the way you want your ad. Strengthen your ad variation with description, images and power-packed headlines. To get detailed guidance, read the in-depth article here.

  1. An Insider’s Guide to LinkedIn for Marketing


As more and more professionals are connecting with LinkedIn the marketers are getting an opportunity to present their contents to these professionals. After creating your Company page and Showcase Page start adding content to your page focusing on the right audience. Heike Young in her article writes about the interview she had with Jason Miller to tell you about an insider’s view on LinkedIn for marketing.

  1. The How-To Guide for LinkedIn

“The How-To Guide for LinkedIn” gives expert advice on the apps and LinkedIn etiquette, the different features of the site and step-by-step how-to instructions. This guide will really help you to understand LinkedIn and how it works. Read it here.

  1. LinkedIn for Professional Services Executives

If you’re looking to generate real value from your social media efforts, you’re in for a treat.  Hinge has developed a guide—tailored for executives—that will walk you through building the optimal LinkedIn strategy. Download this guide.

LinkedIn has immense possibility for today’s social media oriented marketers. It is the network of decision makers, buyers, all those professionals for whom networking is bread and butter of life. The tools, analysis and polls available here, can change your social media marketing policy completely. The integration tools will uplift your social marketing portfolio. Hence, it is very important to know more about LinkedIn and the guides referred to in this article are the only way to do so.

What has been your experience with LinkedIn? What challenges have you had with the platform? How has LinkedIn helped you grow your business?  Share your thoughts and comment below.

Image: Flickr  via cavin

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