Advertising agency software is made to help the ad agencies provide the best client service and improve their productivity. For a marketing agency, this software is a solution to tackle client service. You cannot run an agency without ad software to support you. In case you are looking for reliable, secure, easy to use marketing software, then look no further.
With our detailed review of these best ad software, you can choose the suitable software for your agency. These software would help you manage the agency work, create client details, and ensure that each work is carried out properly. Though finding the best software in this regard can be challenging; hence our analysis would help.
1. Hubspot Ads
Use CRM and web analytics data to inform your ad campaigns and see exactly which ads are turning prospects into loyal customers.
Use HubSpot to streamline your marketing by bringing your team, tools, and data together in one place.
Which ads actually work
- Report on real advertising ROI with complete precision.
- Target exactly who you want with automatically syncing audiences.
- Align your ads with the rest of your marketing.
2. Adzooma
The Adzooma platform has made great steps towards making online advertising quicker, easier and more accessible to everyone. However, many users also needed help with SEO, website design, app development and more.
As a result, we created the Adzooma Marketplace as a way to connect users to the providers that can deliver the services the Adzooma platform simply cannot.
It allows us to deliver on our promise to level the playing field for businesses of all sizes
That’s why anyone can sign up and get full access completely free of charge.
However, for agencies and SaaS, we provide the option to add-on the Adzooma Marketplace.
This one-stop-shop allows businesses unlimited access to products and services that can help them grow faster.
3. ClickCease
ClickCease Google Ads click fraud protection software will exclude invalid IPs and block fake clicks. This will boost your campaigns and allow you to acquire more customers.
ClickCease™ is a click-fraud detection, prevention, and protection service software. Our anti click-fraud service protects our customers who use Google Adwords and Bing by using our industry leading detection algorithms. ClickCease™ blocks fraudulent IPs automatically. ClickCease™ is not affiliated with any search engine and is an independent provider.
4. PPC Protect
PPC Protect Improves Your Paid Search Campaigns
- Stop Click Fraud
Bots, scrapers, competitors, click farms, dodgy apps, the list is endless. They’re in your paid search campaigns, destroying your conversion rate & wasting your PPC spend. Block them with PPC Protect. - Transparent Data
When your PPC campaign data includes invalid traffic, it’s impossible to make effective decisions from it. Make more impactful data driven decisions with a clean & transparent dataset. - Filter Bad Traffic
Not all bad traffic is fraudulent, but it still distorts your data and eats up your budget. Filter it automatically and in real time with PPC Protect’s cybersecurity driven detection engine.
For too long click fraud detection has relied on simplistic rule setting, user based inputs, small scale sampling and simple analysis. We say it’s time to change that. By utilizing our real time cybersecurity driven fraud prevention platform, PPC Protect can detect click fraud with incredible accuracy and faster than ever before.
5. Wordtracker
The Wordtracker Keywords tool delivers an SEO edge that free tools cannot give. Quite simply, it’s the most authoritative keywords tool on the Web. If you want to generate more targeted traffic and multiply your profits, Wordtracker is here for you.
Here’s how we deliver your SEO edge:
- Keyword results based on real searches by real people
- Keywords that customers use when they are ready to buy
- A database you can trust
- Direct access to the very latest data
Through Wordtracker’s simple and intuitive interface, you can generate thousands of keywords in a matter of minutes. That means getting your keyword research done faster – and putting the results to work sooner.
6. Captivise
Captivise is designed to make Google AdWords management quicker, more efficient, and more effective, constantly reviewing and updating all bids in the campaigns it oversees to maximise ROI based on information you collect. It allows PPC account managers to work on building new campaigns, researching new keywords, and expanding the account’s potential reach without worrying that they’re leaving essential tasks undone as they work.
While many other PPC and Google AdWords management software providers focus on set fees, Captivise charges no subscription fee. Nor do we offer key features only if you subscribe to a high enough price bracket.
7. Answer The Public
AnswerThePublic listens into autocomplete data from search engines like Google then quickly cranks out every useful phrase and question people are asking around your keyword.
It’s a goldmine of consumer insight you can use to create fresh, ultra-useful content, products and services.
8. SpyFu
Search for any domain and see every place they’ve shown up on Google: every keyword they’ve bought on Adwords, every organic rank, and every ad variation in the last 14 years.
Learn how to connect with these domains, too. Find online and traditional leads methods — social media, email, phone, and address — you can’t find anywhere else
- Increase your website traffic
Our smart recommendations drive clicks to your SEO or Adwords campaigns. - Track your keyword rankings
Monitor your paid and SEO rankings on Google, Bing and Yahoo. - Make Better Connections
Reliable contact info helps you build partnerships or generate sales leads.
9. SEMrush
SEMrush is an online visibility management and content marketing SaaS platform.
software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results.
- Keyword Magic Tool
- Keyword Manager
- Keyword Gap
- PPC Keyword Tool
- CPC Map
10. Criteo Dynamic Retargeting
Re-engage shoppers throughout their path to purchase with tailored video and display ads, delivered across the world’s best publishers, and designed for measurable performance. Criteo Dynamic Retargeting utilizes machine learning to serve up the most relevant ads in real time.
- Generate more sales, profitably.
Deliver the right ad at the right moment in the shopper journey. A custom piece of code placed on your site enables the Criteo AI Engine to see shoppers’ engagement and power product recommendations in your ads.
- Engage shoppers with premium publishers.
Gain access to the best ad inventory available. With thousands of the world’s top publishers in our open Commerce Marketing Ecosystem, you get better placements across leading sites.
- Bring shoppers back to buy.
Drive more sales from visitors who leave your website without making a purchase. Personalized offers, delivered at just the right time and in the right format, can bring this pool of shoppers back.
Are you looking for advertising agency software? Find MCP’s list of the Best Advertising Agency Software.
11. Basis
The industry’s most comprehensive & automated digital media platform that addresses your direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and the #1 rated DSP powered by artificial intelligence, Basis is a platform you can run your entire digital business on top of.
- Grow Revenue
Create better outcomes for your customers and their campaigns utilizing powerful artificial intelligence to drive performance. - Increase Transparency
Gain a clearer view of where dollars are being spent across direct, RTB, search, and social to achieve more with your working media. - Improve Productivity
Reduce errors and operate more efficiently utilizing Basis’ workflow automation, billing facilitation, and collaboration tools.
12. AdRoll
AdRoll works seamlessly with the e-commerce platforms and tools ambitious direct-to-consumer brands use to grow. Connect your e-commerce platform or site—including Shopify, Magento, WooCommerce, BigCommerce, PrestaShop, Squarespace and more—and let AdRoll’s artificial intelligence power dynamic ads, email content and AI-driven product recommendations in your online store that decrease cart abandonment and increase purchases.
Plus, take advantage of endless integrations to connect with customers all along their customer journey, including popular e-commerce add-ons, email marketing and marketing automation platforms, customer data platforms (CDP), CRMs and reporting and tracking tools.
- AdRoll puts you at the heart of your customer data
- Create compelling, consistent cross-channel experiences
13. Google Marketing Platform
Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results.
Get better insights to drive your business.
Grow your business with solutions for all of your needs.
Our free analytics and optimization tools help you grow your business with smarter marketing.
Easy-to-use tools.
Simple tools with powerful insights enable you to spend less time analyzing data and more time delighting customers.
Big results for smaller budgets.
Access free and self-service solutions that take your marketing to new heights at little to no cost to your business.
14. Celtra
At Celtra, we make software for the most innovative brands and creative thinkers. Our team is a collection of talented individuals with unique backgrounds ranging from SaaS, creative and media agencies, ad tech, and brand marketing.
At Celtra, it’s all about looking beyond the surface, beyond the numbers, and really trying to see the qualities that are at the core of the person, their talents; the discovered ones or better still, the undefined ones.
15. Verizon Media DSP
A full-funnel buying platform designed to drive unmatched performance through quality omnichannel advertising, deeper insights, and greater transparency.
- Smarter solutions to help you succeed
Engage with audiences at any stage of their digital journey with our diverse data mix. - More screens, channels & realities
Learn about the newest channels for consumer engagement, including digital out-of-home, connected TV and audio.
Leverage first party data, anchored in direct relationships. At Verizon Media we see customer activities for nearly 900M consumers monthly across multiple dimensions from search, mail, commerce, content and more to give you a complete view of your audience through comprehensive targeting and measurement solutions.
16. Roku OneView
A single platform for marketers and content owners to reach more cord cutters and measure performance using the largest TV identity dataset. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place.
OneView Ad Platform includes:
- Cross-device identity – access the largest TV audience dataset powered by deterministic consumer data
- Linear TV insights – plan and measure using unique linear TV data from more than 20 million homes
- Proprietary audiences – activate more than 100 unique segments based on behavioral insights from the number one streaming platform in the US
- Forecast OTT instantly – calculate OTT ad inventory availability in seconds
- In-flight attribution – manage reach, frequency and performance across OTT, desktop, mobile and linear TV
- Guarantee outcomes – guarantee certain demographic delivery or business outcomes like website visits or mobile app downloads
17. StackAdapt
StackAdapt is not just a Demand-Side Platform (DSP). It is an industry-leading technology and team of individuals that understand the nature of advertising and the agencies that consistently strive to exceed client expectations.
StackAdapt Display is a seamlessly integrated channel for delivering creative and effective ads
- Drive Campaign Performance
- Target with Precision
- Power the Entire Funnel
- Optimize through Insights
18. Choozle
Quickly manage and optimize multiple advertisers and programmatic ad campaigns, no matter your campaign goals. With customer onboarding and easy-to-use, feature-rich digital advertising software, you can plan and execute campaigns with efficiency and ease.
Launch highly-targeted campaigns with custom audiences created from first or third-party data. You can also target specific locations or based on web content and page categories. We offer tools to seamlessly combine first and third-party data to create custom audiences comprised of your most valuable users.
Analyze all aspects of your digital advertising campaigns with dashboard, exportable, and API-driven reporting. With this kind of in-depth reporting, you have a view into performance at every level of the campaign.
Take your digital advertising to the next level by using your first-party data to build retargeting and CRM targeting campaigns.
19. Zeta Programmatic, Formerly Sizmek
Zeta Global is a data-powered marketing technology company that combines the third largest data set (2.4B+ identities) with results-driven AI to unlock consumer intent, personalize experiences, and drive customer acquisition, retention and growth.
The Zeta Marketing Platform combines 2.4 billion unique data identities with industry-leading AI to create personalized, omnichannel experiences that exceed expectations and drive superior marketing results.
Find the most monetizable touchpoints and optimize your omnichannel marketing by leveraging Zeta’s 2.4 billion consumer identities—including demographic, location, behavioral and transactional signals.
Zeta can predict intent and engagement across every channel allowing you to give consumers the personalized experience they’re looking for and drive better performance for your brand.
Attribute lift, measure performance, and create actionable insights across the lifecycle by combining unique identity, intent, behavior and response signals.
20. Bannerflow
One platform for all your digital advertising Get started in the blink of an eye. Scale up creative production for maximum efficiency and impact.
Say hello to the best kept secret in digital marketing. Design, schedule, publish, and optimise digital ads at volume – in a single cloud-based platform. Streamline your entire production workflow and collaborate faster.
Have time for creativity and tailor campaigns to increase performance. Use live insight – and work in real-time – to update ads across channels and markets. Become a digital advertising powerhouse overnight.
Design eye-catching ads for multiple channels – without a single line of code. Use intuitive drag and drop features, animations, and live data feeds to unleash your team’s creativity.
Reach customers with the best creative, maximising impact and performance. No one hates ads – they just hate ads that are irrelevant!
Say goodbye to manual publishing – push campaigns out in no time at all. Update or change ads in real-time, with just one click!
Optimise your campaigns in real-time. Boost performance by cutting lead times and empower your creative team with data-driven decisions.
