A comprehensive LinkedIn marketing strategy can help small businesses analyze their competitors’ networks, increase sales opportunities, hire top talent and establish industry influence, along with many other benefits.
LinkedIn is often only seen as a professional social network, but it isn’t just for professionals and job seekers. If used correctly and strategically, LinkedIn would help you grow your business. From making connections to generating leads, establishing partnerships and creating better brand awareness, LinkedIn makes an invaluable addition to your digital marketing strategy.
We’ve curated a few very good resources to help you market your business on LinkedIn.
LinkedIn isn’t just for professionals and job seekers. Sure, millions of professionals use LinkedIn every day to grow their networks and their careers, but did you know you can use LinkedIn to grow your business, too? From making connections to generating leads, establishing partnerships and creating better brand awareness, LinkedIn makes an invaluable addition to your digital marketing strategy. Check out this here.
LinkedIn is the sexiest thing since Justin Timberlake’s song “Bringing Sexy Back”. It’s so sexy, and such a useful business marketing resource that it has more than doubled its membership in the last year and now grows at a person every second. This blog here.
After you learn the secret to social media marketing success, it’s time to get to work. For business-to-business social networking, LinkedIn is where the action is! LinkedIn is the most ‘professional’ of the major social networking Websites, used by over 135 million business professionals worldwide. Since it is largely focused on B-to-B connections, LinkedIn should be a big part of your social media marketing strategy. Learn more.
No other social network comes close to LinkedIn LNKD -0.33% for professional networking and lead generation. However, while many professionals use the platform to make new connections, LinkedIn is much more than just an online rolodex. Read more about topic.
Let’s start with the data: More than half of marketers surveyed say Facebook is the most important social network they use, according to the Social Media Marketing Industry Report by San Diego-based Social Media Examiner. LinkedIn came in second: 71 percent of marketers use it, but only 21 percent cite it as the most important social network. Read more about this topic.
Small businesses often spend a majority of their social media efforts focusing on establishing their brands on the most popular social networks: Facebook and Twitter. While each of these networks can certainly fill specific small business marketing and branding goals when executed correctly, LinkedIn is often only seen as a personal network that benefits the individual or job seeker. Check this out here.
Are you happy with how you are using LinkedIn? LinkedIn offers companies multiple marketing opportunities, but which ones are right for your business? In this article I’ll show you five different ways to use LinkedIn to market your business. To read this blog, click here.
LinkedIn is famous for connecting professionals all over the world. Many people associate it with finding new positions and advancing one’s career, but LinkedIn can also be a valuable space for expanding the network for many types of businesses. Check out this article here.
There are a ton of people who see LinkedIn as the “set and forget” social network. It’s where you put your resume, and if you’re lucky you can form a connection or two with some of the people from your past businesses or jobs, but other than that – it’s the network most professionals love to hate. You have a profile there because professionals are supposed to – but you never actually spend time there. This article here.
Have you started using LinkedIn yet? Overwhelmed at all there is to explore? Not sure where to start? LinkedIn is a professional social network with a wealth of opportunity – when used correctly. In this article, we’ll show you 10 of the most advanced ways to attract highly qualified leads and use LinkedIn to bring your business more money. Read more about this topic.
LinkedIn is by far most the important social network to reach out to business buyers and connect with professionals in general and thus one of the major platforms in B2B social media (and increasingly in content marketing). The network allows you to build relationships, establish thought leadership, generate leads, gain insights, conduct market research, improve reputation and build online communities. Check this out here.
It hasn’t been too long ago that LinkedIn morphed from a teeny professional networking site to an enormous world force. Ever since its beginning, B2B marketers have been trying to crack the code for B2B success. With all these millions of professionals in one place, surely there’s some way to open up the floodgates to leads, isn’t there? To read this blog, click here.
In reality, LinkedIn remains simply the best place to build relationships and make sales. Half of all users are likely to buy from a company they engage with on the platform, and 80 percent agree that company connections provide opportunities to enhance professional decision-making. Even better, LinkedIn members have nearly twice the buying power of Facebook users. But many small business owners and startup CEOs face just one problem with the platform: They’re using it wrong. Check out this article here.
Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? At ClickZ Live, Chris J Reed, global chief executive officer and founder, Black Marketing, shared his 10 tips for success on LinkedIn. “You all have terrible profiles – I know, I’ve seen them,” Reed told delegates. This article here.
Having spent 48 consecutive months discovering the best ways to sell products and services using LinkedIn, it’s been incredible to watch the platform evolve into the best business-to-business themed marketplace on the planet.
And make no mistake — with 430 million members in more than 200 countries, and with two new members joining every second, LinkedIn has quickly become the hub for all things professional when it comes to social networks. Read more about this topic.
LinkedIn is the most powerful marketing tool of the 21st century and there are three main reasons why — media, partnerships and clients.
Before we get into the specifics let me share some background with you. I’ve been involved in the online marketing game for almost a decade now. I’ve consulted to, run campaigns for, and trained over a thousand small to medium businesses online and offline since 2007. Throughout this time I’ve researched and studied multiple social media platforms, followed industry leaders in this area, and have obsessed over finding out what really works and what doesn’t. Check this out here.